BASF’s Colors&Effects Launches Pigment Finder

Colors&Effects, BASF’s brand focusing on the global pigments business, launched a new digital product finder tool that offers customers an integrated user experience for interacting with the brand’s diverse pigment portfolios for the coatings, plastics, printing, agriculture and cosmetics markets. The tool, “Pigment Finder,” combines sophisticated industry filters with highly developed search technology to help customers find the pigments most suitable to their needs. Customers can learn more about each product by reading detailed product attributes, viewing color chips, and downloading technical data sheets and informational brochures. Pigment Finder also includes a live chat feature where customers can connect with industry specialists to ask questions and seek product recommendations in real-time.