A new study commissioned by Glidden® paint sets out to better understand why U.S. adults tend to procrastinate on home projects like painting. Glidden paint calls this phenomenon “procrastipainting.” Yes, it’s a real word. It’s so real that it’s in the Urban Dictionary.
Roughly 84 million Americans intend to paint a room in their homes in the next year. The key word here is “intend.” A majority of those surveyed agree that painting is easy, yet a quarter of respondents admit they’ll procrastinate anyway. In fact, the survey found Americans are more likely to procrastinate on home maintenance than any other aspect of their lives.
“The thing holding people back from giving their home a fresh, new look is the ability to get started,” said Luke Klein, senior brand marketing manager, Glidden paint. “We created useful tools to help people get rolling and stop procrastipainting.”
Millennials are unique in how they procrastipaint:
• In the next year, 41% of millennials plan to do a home paint project. That’s approximately 30 million Americans born between 1981-1996.
• Millennials are 13% more likely than other generations to procrastinate on smaller tasks like painting a room or fixing things around the house. However, they are less likely than other generations to procrastinate on larger, more expensive home improvement projects.
• When they have free time, only 3% of millennials will prioritize home improvement, favoring time with friends and acts of self-care.
• Nearly a quarter of millennials would rather get a tattoo than start a paint project. Which is similar to painting, but it’s for an eternity.
“Nearly 60 million U.S. adults will likely procrastinate on a home paint project in the next year, but the same survey sheds light on what motivates them to get started,” said Klein.
“There are so many tools do-it-youselfers (DIYers) can use to get started on their projects. We really want to make it easier to get rolling. After all, the sooner you start your painting project, the sooner you can get back to enjoying your home.”
Prepping the walls and room is much harder than painting. If less prep were required, 76 million Americans would be more likely to start a paint project. That’s why the Glidden Prep Squad was also created.
Enjoy the color selection process – it’s not that bad. According to the survey, the most enjoyable part of preparing a paint project is selecting the paint color. But Glidden paint knows you can get stuck in the dreaded color swirl.
That’s why the brand offers the Match My Color tool to help identify a selection of paint colors that match what you see in your own photos or from the world around you.
