69th Global Automotive Color Popularity Report
Gray continues to grow in popularity in global mobility markets. White vehicles are the most popular, but they are seeing a fall in popularity in major markets. Since last year, the popularity of vibrant blue tints has climbed by 1%.
The 69th annual Global Automotive Color Popularity Report was released by Axalta (NYSE: AXTA), a prominent global provider of liquid and powder coatings, and revealed that the majority of cars on today’s roads are white (35 percent), black (19 percent), and gray (19 percent) (19 percent ). Gray’s popularity grew by four percentage points around the world. The findings of Axalta’s Global Automotive Color Popularity Report are based on a study of 2021 automotive build data in major markets and are a reflection of current market trends.
Since 2011, white automobiles have been spotted in greater numbers on the roads around the world, with Asia leading the way in white vehicle production. Overall, white’s popularity peaked at 39 percent in 2017 and has been declining in some regions every year afterwards. This year, whites dropped three percentage points, owing to a drop in all regions, particularly China, which saw a 7% drop.
Gray is the most preferred color in Europe for the third year in a row, with 27 percent of respondents. Silver is the most popular metal in South America, where it ranks second with 23% usage. Black is the most popular color in Europe, accounting for 22% of all sales, and it continues to lead in the luxury market. North America has the highest percentage of new red automobiles on the road, at 8%.
This year proved to be challenging in the automotive market due to the impact of the semiconductor chip shortages affecting automotive builds. “Consumer demand is expected to showcase trends in upcoming automotive color popularity,” said Nancy Lockhart, global product manager of color at Axalta.
Axalta began reporting on the industry’s coatings color in 1953 and continues to report on color trends and color preferences. In addition, color forecasts are reported in Axalta’s global annual color trend forecast. The future landscape of automotive color continues to change as vehicle and consumer preferences evolve. Axalta designs conceptual colors that are aesthetically and functionally beneficial to the vehicle surfaces.