BASF Shanghai Opens New Technical Center
BASF Shanghai Coatings (BSC) announced the opening of its new technical center building at the BSC Minhang site. The expanded Minhang site will become a production site with a main focus on coatings and surface treatment development, bringing development, technical services and salespeople closer together to form the best team for OEM customers and jointly promote the innovative and sustainable development of the automotive coatings industry.
The new technical center building can offer customers total solutions covering the entire process from color design, styling, and matching, to product development and launch based on its “color + innovation” studio. It is equipped with cutting-edge laboratory facilities and a team of highly qualified and experienced staff. With the new set up, it will create high quality colors, greatly reduce product development time and improve overall work efficiency.
The e-coat application technology center is newly built to improve technical competence and application engineering capability. The e-coat application laboratory and pilot plant can offer product approval, quality conduct and process compatibility tests, while supporting customers on parameter adjustment as well as process and engineering optimization through bath and engineering simulation.
“I am very excited to celebrate the opening of the new technical center of BASF Shanghai Coatings, and witness the completion of the Minhang extension project”, commented Dr. Jeffrey Jianfeng Lou, President and Chairman, BASF Greater China. “This new technical center will further strengthen BASF’s innovation capabilities and increase the synergy between our research efforts in China, enabling us to offer better coating solutions to our customers in China.”
“The BSC Minhang site is always of strategic importance to BASF’s Coatings division. In this rapidly developing automotive market, the new technical center will improve our technical capability and enhance our innovation advantage, helping our automotive customers stand out in the competitive industry”, said Jack Zou, Vice President, Automotive OEM Coatings Solutions Asia Pacific, BASF.
