NATURAL ACTIVES FOR THE HOLISTIC WELLNESS OF MIND, BODY AND SOUL
Ancient Wellness: Wellness is a modern word with Ancient Roots related to the ancient civilizations of Greece, Rome and Asia.
Asia in 3,000 BC:
Ayurveda a holistic system for the harmony between body, mind and spirit. Traditional Chinese Medicine with the ancient practices of acupuncture, herbal medicine, qi gong and tai chi.
To the 18th and 19th century in United States and Europe:
Homeopathy uses natural substances to promote the body’s self-healing response
Osteopathy is a holistic approach grounded in manipulating muscles and joints.
Kenneth H. Cooper conceived the notion of wellness as an optimal health condition, defining Wellness as a Lifestyle. The word Wellness was coined in 1950 by Halbert Dunn combining the words Wellbeing and Fitness meaning the “State of Being Healthy in Body and Mind”.
Inspired by Ancient Wellness, Akott has created a new brand-concept line of natural Actives, combining the Science of Proprietary Plant- Based Technology with the rise of the Holistic Wellness for Mind, Body and Soul, launching: Akowell Line –actives for wellness.
Akowell Line is a selection of wisely blended botanical actives to accompany the consumer during everyday Healthy Lifestyle.
Akowell® Fresh The Vegetal Active with Long-Lasting Anti-Odor Efficacy “Health is a state of body. Wellness is a state of being.”
During Physical Exercise and Workout the muscle activation generates heat that is released by Sweating to decrease the body temperature, thus protecting it from overheating.
StressfuL and Emotionally Intense events can also lead to an excess of Sweat, which may cause embarrassment.
Sweat on itself is nothing bad. Although Sweat in combination with the Microorganisms present on the skin is the most frequent cause of Bad Smell.
Akowell® Fresh is designed to reduce bacterial generated bad smell when sweating.
Composition: Usnea Barbata Lichen & Mirrh Resin.
Actives:
• Usnic acid from Usnea barbata.
• Furan-containing sesquiterpenoids from Myrrh.
• Wound healing.
• Anti-bacterial growth.
• Astringent.
20 volunteers (age between 18-60 years old), who play sports and wear poorly breathable garments and sport shoes, applied the tested product containing Akowell® Fresh at 2% on armpits and feet. An olfactory evaluation (sniff test) of the smell was performed before product use and 6 and 24 hours after product application.
Ferda Sıldıroğlu – İş Geliştirme Müdürü / Business Development Manager – Parkim Group
