BRIMMING WITH TALENT, HE ACHIEVED HIS DREAM IN FIVE YEARS AND IS NOW ON THE PATH OF BECOMING ONE OF THE NOTED PERFUMERS IN THE WORLD
MG International Fragrance Company does not only employ a team of perfumers, who are known to be the rare talents of the world, but also takes significant steps to train its perfumers. The success story of Koray Sevinç, who desired to continue his career as a perfumer, is one of the best testimonies to the efforts of MG International Fragrance Company.
HE REALIZED HIS CHILDHOOD DREAM
Upon completing the 5th year of his career at the MG International Fragrance Company, Koray Sevinç now realizes his dream to become a perfumer, a profession that is only followed by less than 500 people across the world.
Upon performing many tasks in the laboratory and marketing departments within the first five years of his tenure at the company, Koray Sevinç now continues his career journey as a perfumer. Koray Sevinç’s interest in fragrances developed at an early age. He states, “The second I decided to be a perfumer, working at MG International Fragrance Company has become one of my biggest dreams.”
“FRAGRANCE OF TOMORROW WILL SIGNIFY THE RETURN TO HOPE AND NATURE
The young talent Koray Sevinç shares his views on the current situation of the perfumery industry, the pandemic, and its aftermath. From a futuristic perspective, Koray Sevinç shares his insights on what kind of fragrance will be trending in the future: “If the fragrance of the future had a color, I imagine it would land somewhere between the tones of grey and green. Imagine the tones of grey symbolizing the anxiety and distress caused by the pandemic in a harmonious balance with the tones of green that would signify returning to hope and nature. While a bit metallic and misty, it would also be a bit green and woody.”
When did you first realize that you were drawn to fragrances?
I have always been interested in fragrance ever since I was a child. You could say that I had this huge motivation to smell anything that comes to mind. I owe the most notable olfactive memories that still accompany me in this journey to my grandfather’s orchard full of fruit trees, flowers, and various vegetables. I remember my father trying hard to take me away from the cosmetics sections in stores because I would uncap and smell everything.
I have always been interested in perfumery but it was in my college years when I fully became aware of my style. When I tried out the masterpieces created by industry-leading perfumers such as Frédéric Malle, Serge Lutens, Annick Goutal, and Guerlain, I got even more drawn to the perfumery.
Can you tell us about your perfumery training?
Before MG International Fragrance Company, I had attended a couple of workshop programs and I had a box of synthetic raw materials. I would occasionally smell them. Though, it’s no secret that my real training happened at the MG International Fragrance Company. I would go to the laboratory almost every day to smell raw materials and create my accords. After working as a laboratory assistant, I undertook the role of marketing analysis specialist for four years. And finally, I started to get the perfumery training that I dreamt of with my mentor. The training consists of various stages. First, I work on an accord. This can be bergamot, lily of the valley, or rose. Once I captured its most nature-like form, I use this accord to create a classical, industry-leading perfume from scratch and without looking at its formula. Most recently, I worked on the lily of the valley.
When did you cross paths with the MG International Fragrance Company?
MG International Fragrance Company is at the forefront of the fragrance industry. The company is recognized as a leader in its industry, both in Turkey and across the world. The second I decided to be a perfumer, working at MG International Fragrance Company has become one of my biggest dreams. Our paths crossed at a fair in Istanbul, exactly 5 years ago. I remember how excited I got as I was telling them that I wanted to be working for them.
Which scents do you think have become more popular recently?
While the trends change from time to time, I believe these changes are based on the best-selling perfumes that leave their mark on a given period. Naturally, I cannot name a market where only a single note takes the lead. But I can say that agar, amber, and rose notes were in high demand for a while.
For example, tuberose is another remarkably popular note. We see lots of examples where fruit notes are combined with tuberose. Also, the iris note has become more popular than ever. This is because the iris is not as feminine, candid, or splendid as any other flower. It is quite cold and distant. It also has the appeal of the unattainable due to its high price.
As for the modern chypre accords, I see them as nostalgic retreatment. Speaking of nostalgia, I should, in all fairness, name patchouli among these notes, as well. This note will always be in trend.
Do you think that people’s fragrance habits changed during the pandemic?
I don’t think that the pandemic triggered a radical change in people’s fragrance habits. I could say that, during the pandemic period, we observed a rise in the needs that already existed due to concerns. Topics such as non-allergic content, naturalness, and sustainability come to the fore as current issues with every passing day. That being said, the perfume industry is also inspired by the concepts such as discrimination, feminism, and gender fluidity. Long story short, we could say that perfumes were able to make a difference with their fragrances in the past, while today we see more perfumes that come to the fore with the concepts and ideas behind them.
How did you change the fragrances of brands? Have you received any new requests?
We receive more requests as the interest grows. Many people see perfumery as an investment tool. During the pandemic period, people’s efforts are more focused on conserving what we already have rather than looking at new requests. I believe we will be seeing more projects that adjust to the “new normal” ahead of us once the pandemic is over.
What do you think the fragrance of the future will be like? Based on the changing consumer habits, and from a futuristic perspective, what do you think the future will smell like? How do the youth’s tastes/habits change?
I believe that young people set the trends in many areas be it cosmetics, or fashion, or technology. And they have a very short attention span. And almost none of them believes in signature perfumes. Consumer habits are affected by the tendency toward fast-moving consumer goods and the impact of social media. So, we need to understand the youth and somehow respond to their demands. The necessity to quickly respond to this demand is also reflected in the product you create. It forces you to create a temporary product that will satisfy the immediate demands instead of creating a fragrance that could become a classic.
If the fragrance of the future had a color, I imagine it would land somewhere between the tones of grey and green. Imagine the tones of grey symbolizing the anxiety and distress caused by the pandemic in a harmonious balance with the tones of green that would signify returning to hope and nature. While a bit metallic and misty, it would also be a bit green and woody.