Sora Kozmetik Expands Export Reach

Cosmetics Exports Poised for 200% Growth Domestic cosmetics company Sora Kozmetik, which competes with global brands in the cosmetics sector, has accelerated its export efforts. Having established sales offices on 3 continents two years ago, Sora Kozmetik targets 200% growth over the next 3 years. Chairman İlhan Karahan of Sora Kozmetik, which stands out with the Morfose professional hair care and styling brand, noted that they are focusing on the US, European and South African markets. Domestic cosmetics company Sora Kozmetik, competing with global brands in the cosmetics sector, has increased its export targets. Sora Kozmetik, which houses professional cosmetics brands Morfose, Bebak, Alix Avien and others, has focused on the US, European and South African markets. Since its establishment in 1981, Sora Kozmetik has taken important steps in exports and today ranks among the world's leading firms producing aerosol filling machinery. Sora Kozmetik, which exports to 130 countries across 5 continents worldwide, stands out with Morfose brand products, the professionals' choice in the hair care and styling category, while strengthening its presence in the US, European and South African markets. Having established its own offices in New York in the US and the UK in Europe two years ago, Morfose Kozmetik plans to launch its new Paris office this year. The company aims to add new offices to its international locations over the next 3 years. Meanwhile, the company is reinforcing its strength through production at its own factories located abroad.

"WE HAVE THE CAPACITY TO DOMINATE THE GLOBAL MARKET"

Sora Kozmetik Chairmen İlhan Karahan and Barış Elvan Kesme stated that they will gain momentum as their international offices operate at full capacity, and that they target 200% growth over the next 3 years. İlhan Karahan, noting that they have an annual production capacity of 450 million units, emphasized that they are working to leave their mark on the future of the cosmetics sector. Stating that they aim to expand their international company capabilities, Karahan added that they plan to grow their export share by increasing the number of international offices. Competing with global brands and demonstrating its credentials, Sora Kozmetik Chairman İlhan Karahan said: "We have the capacity to dominate the global market in the cosmetics sector. We have prepared the runway for the future. We will accelerate our pace on this runway and continue our upward trajectory toward the future. We are a candidate to be a dominant force in the sector's future."  

70% OF REVENUE COMES FROM EXPORTS

Sora Kozmetik operates production in three factories in Silivri and Çatalca in Turkey; the company has production facilities with a total enclosed area of 70,000 m2, comprising 30,000 m2 in Çatalca Free Zone and 40,000 m2 in Silivri. The company, which also attracts attention with its R&D work and technological infrastructure, derives 70% of its revenue from exports. Continuously improving product quality and range, Sora Kozmetik combines the strength of its technological infrastructure, supported by R&D efforts, with its consumer-focused vision to continue its upward trajectory.