Promotion Project Being Prepared to Boost Seafood and Animal Products Exports

The Aegean Aquatic Products and Animal Products Exporters Association, which delivers meat, fish, eggs, poultry, honey, milk and dairy products that meet the protein needs of the human body to all corners of the world, has decided to produce promotional films related to 5 sub-sectors within its organization to increase its exports. Bedri Girit, Chairman of the Aegean Aquatic Products and Animal Products Exporters Association, stated that they aim to strengthen the perception of healthy and quality Turkish food through promotional films and increase exports of products in the aquatic products and animal products sector. He noted that the filming of the promotional film about aquatic products has been completed, and preparations for films related to poultry meat, eggs, milk and dairy products, and honey are ongoing. Drawing attention to the fact that digital platforms are highly decisive in determining consumer preferences worldwide, Girit said, "We are creating advertising strategies for the broadcast of films describing our sub-sectors on digital platforms abroad. Especially with the pandemic, brands are intensively using digital media and digital solutions to reach their consumers, create value, establish emotional connections and engage. We will also produce image films for the international promotion of our Turkish Aquatic Products and Animal Products sectors and will conduct our promotion in our target markets primarily through digital channels."  

Aquatic products promotion started from the US

"We started the digital channel promotions of our new generation image film completed for our aquatic products sector from the United States," said Girit, continuing his remarks as follows: "The Turkish aquatic products and animal products sector aims to increase its exports by 297 percent until 2035 and raise its current USD 2.5 billion in exports to USD 10 billion. We will support this sector's commitment with promotional films. Along with a new corporate identity initiative for Turkish aquatic products and renovation of our website, we plan to conduct more effective promotions. We continue our promotional film and digital marketing project for our poultry products, dairy products and honey sectors. Our goal is to introduce Turkish aquatic products and animal products sectors in international markets not only for their quality and production capacity but also for the flavors they create in the field of gastronomy, and to elevate brand value."