Clariant Publishes Trend Guide for Personal Care Sector

Clariant has launched BeautyForward®, an inspirational trend guide for the personal care sector. In the guide prepared by Clariant, four types of consumer profiles are identified as having impact in the personal care sector through a different recognition method that decodes the signals of social and cultural trends: groomed, minimal, daring and ostentatious. Sector professionals can access through the BeautyForward® trend guide not only the trends influencing consumer purchasing decisions, but also future trends that will shed light on companies' marketing activities. Christian Vang, Head of Clariant's ICS (Industrial and Consumer-Specific Products) Department, stated regarding the BeautyForward® trend guide: "With our new trend guide, we aim to be a source of inspiration for our customers to develop innovative products and to shape our own innovation trajectory. To continue our claim of being a leader in sustainability and innovation, we must set aside following and instead set the trend, closely understand market developments and customer needs."