Eczacıbaşı Tüketim Ürünleri Receives Award

Eczacıbaşı Tüketim Ürünleri Wins Award The winners of İnovaLİG, Turkey's first innovation development programme organized by the Turkish Exporters Assembly, have been announced this year. Eczacıbaşı Tüketim Ürünleri won an award in the competition that identifies Turkey's innovation leaders. Bülent Kozlu, CEO of Eczacıbaşı Tüketim Ürünleri, received the award on behalf of the company from T.C. Commerce Minister Mehmet Muş. Eczacıbaşı Tüketim Ürünleri ranked in the top three in the "Innovation Organization and Culture" category with its efforts to establish and sustain an innovation culture across all processes and through Just Create, a workplace culture innovation initiative, earning the award. T.C. Commerce Minister Mehmet Muş presented the award to Bülent Kozlu, CEO of Eczacıbaşı Tüketim Ürünleri.

"Eczacıbaşı Tüketim Ürünleri produces high-quality, innovative health and hygiene products powered by its digital capabilities"

Eczacıbaşı Tüketim Ürünleri CEO Bülent Kozlu, sharing his views on the award won by Eczacıbaşı Tüketim Ürünleri, made the following statements: "Participating in a competition in which over 1,500 projects were evaluated is gratifying in terms of witnessing the work being done on innovation in our country. As Eczacıbaşı Tüketim Ürünleri, since the 1970s we have been providing our consumers with high-quality, innovative, hygiene-focused products for clean and healthy living. We reflect innovation in all our business processes independent of job descriptions, viewing it as part of our daily work practices. In this direction, for over 50 years we have been producing products that anticipate our consumers' needs and are among the country's firsts, creating their own categories—such as toilet paper, paper towels, facial tissue, newborn wipes, and colour-free baby shampoo. The Just Create movement that we launched in 2021 was designed to create an ecosystem within the organization that enables unlimited thinking and strengthens innovative idea generation. Beyond product innovation, the Just Create movement enables the development of innovative ideas in marketing, processes, services, business models, workplace culture, sustainability, and social areas. Our goal is to ensure that innovation culture develops while an innovative perspective becomes indispensable for all our colleagues. We are proud of this award, which we won by being selected second in the innovation culture category."