Eker Süt Ürünleri Wins Innovation Award

Eker's Detoks Kefir Product Series has been selected as "Most Innovative Product of the Year" in the Health and Healthy Living category at the Gama Innovation Awards

The innovation success of Eker Dairy Products, known for offering new taste experiences, has been recognized internationally. Eker returned from the Gama Innovation Conference & Awards (GICA) organization held in Manchester, England with an award, presenting its innovative Detoks Kefir Series that combines the traditional flavor of kefir with the freshness offered by nature. The Eker Detoks Kefir Series was deemed worthy of the "Most Innovative Product of the Year" award in the Health and Healthy Living category. 

Eker Dairy Products, selected as the industry's most favored brand in Turkey, is also making waves globally with its delicious and healthy products. The Detoks Kefir Series, which combines Eker's traditional kefir with modern nutrition trends, returned from the 9th Gama Innovation Conference & Awards (GICA) organization with an award, where brands operating in the fast-moving consumer goods (FMCG) sector are honored. At the organization's awards ceremony, Eker demonstrated the success of standing out among brands from countries such as Canada, the United States, the Netherlands, Brazil, Australia, and Spain, and was deemed worthy of the "Most Innovative Product of the Year" award in the Health and Healthy Living category.

The award was presented by Turkish Consul General Seyfi Onur 

Turkish Consul General Seyfi Onur presented the innovation award to Özge Kiraz, Marketing Group Manager at Eker Dairy Products, and Çağdaş Savaşan, Marketing and Trade Director at Eker Dairy Products, who attended the organization. Commenting on the award, Savaşan said, "We would like to thank our marketing team and you." Çağdaş Savaşan, who also gave a presentation at the conference, shared information about Turkey's growing dairy products sector, nutrition habits and trends.

Gama Founder and CEO Cesar Pereira stated, "The Gama Innovation Conference & Awards brings together the best in global consumer goods innovation, and Eker was a worthy winner. The jury was impressed by Eker's launch and combination of traditional kefir with modern diet trends. I congratulate all award-winning brands for their commitment to breaking the mold and their efforts to offer consumers something special."

About GICA 2024 

The 9th Gama Innovation Conference & Awards (GICA) organization, one of Europe's most prestigious awards, took place on Thursday, 24 October at Bridgewater Hall in Manchester. The event hosted more than 300 participants from around the world, including FMCG manufacturers, industry experts, retail representatives, hotels, airlines and investors. 

The Gama Innovation Awards given in the categories of Product, Packaging, Positioning, Branding and Design, SMEs, Health and Healthy Living, Travel and Hospitality, Best of the UK, Best of the Middle East are selected from the best new product launches that the organization's network of researchers and analysts discover each month. Winners are selected by an international expert jury panel based on a shortlist of innovative products. Detailed information is available atwww.gamainnovation.com.

Four different detox kefir options 

Sugar-free Eker Detoks Kefir Series, which adds color to life with the unique effect of fruits and vegetables, appeals to those seeking a nutritious snack. The Eker Detoks Kefir Series features four different detox kefir varieties: "Green Tea, Apple," "Celery, Banana, Pineapple," "Beetroot, Lemon, Ginger," and "Carrot, Mandarin, Turmeric," offered for taste lovers' enjoyment. Available in 290ml packaging, the products bring together consumers with the nutritious and supportive energy of natural ingredients.