Farmasi Opens Europe's Largest Integrated Facility

Farmasi, a direct-sales brand from Turkey, opened its new Farmasi Plaza building, constructed in the same location as its factory in Istanbul Ömerli, with a grand ceremony. The large facility housing Europe's largest integrated production facility and the new plaza was named "FarmasiCity." The plaza, built on an area of 3,000 square meters, brings sales, marketing, human resources, logistics and supply chain operations under one roof. Completed within six months, the center features gym and lounge areas providing employees with relaxation spaces to ease daily work pressure.

"Target is to rank in the top 10"

The brand, aiming to become one of the world's largest 10 cosmetics companies with over 2,000 product varieties ranging from makeup and skincare to healthy home cleaning products and dietary supplements, is making one of its biggest moves in the United States. Farmasi will also open a USD 26 million operations center and campus in Miami, Florida by the end of 2021. The company's global expansion operations are led by brothers Emre Tuna and Sinan Tuna, who have been living abroad for years. Continuing its rapid growth even during the pandemic, Farmasi Board Member Emre Tuna said, "We are proud to open our new plaza in Turkey and further expand our facility, and we continue to grow in the United States in a rapid yet secure manner. Our new target is to enter the markets of Canada, Mexico and Germany this year."