Konica Minolta Sensing Establishes Its Own Sales Division in Turkey

Color and light measurement solutions used across many different industries have led Konica Minolta Sensing to establish its own sales, marketing and service unit in Turkey to strengthen its position in this fast-growing market. Through the units it has put into operation in recent days, Konica Minolta Sensing will manage the marketing and sales activities of its products in Turkey, operating alongside the well-established and experienced team of Business & Print Solutions that Konica Minolta Turkey Business Technologies has been running in Istanbul for a long time. SEM BIO TEKNOLOJI and TICARET A.Ş., the current Konica Minolta distributor that has managed Konica Minolta measuring instruments in Turkey for over 15 years, will continue its successfully conducted operations, while the newly established Konica Minolta Sensing sales unit will be responsible for the automotive industry and its suppliers, as well as the paints, plastics, chemicals and packaging industry sectors. With support from their respected strategic power and business strategies, Konica Minolta Sensing and SEM BIO aim to further increase their market strength and level of service provided to their customers. Speaking on the matter, Konica Minolta Turkey President Toshiyuki Yamada stated: "We are committed to providing exceptional expertise and service at a level that will meet the expectations of major global companies investing in Turkey for enhancing their color management processes, as a global supplier like Konica Minolta." Andreas Ullrich, Director of Marketing, Sales and Service for Konica Minolta Sensing Europe, EMEA, assessed this development as: "The merger of the sales, marketing and service organizations of Konica Minolta Turkey and SEM BIO strengthens the Konica Minolta Sensing brand, and its position in an important market like Turkey holds strategic significance for us."