Tasarist Wins Two Awards at Prestigious Competitions

Tasarist Wins Two Awards from Prestigious Competitions Tasarist returned from two of the world's most prestigious design competitions with Endemic Verse colognes, 90% of which—from name to packaging—was designed by artificial intelligence. Since 2011, Tasarist has received more than 40 national and international awards. This time, the company stands out with its artificial intelligence work. Following ongoing research, the Tasarist team launched Endemic Verse colognes online, marking the first brand in human history to be 90% designed by artificial intelligence. The colognes, which quickly gained significant attention, earned "Silver" awards at the MUSE Design Awards and NY Product Design Awards competitions held in the United States, which attract thousands of designs from numerous countries worldwide.  

"We Feel Justified Pride in Proving the Power of Design"

Endemic Verse, the cologne brand created by artificial intelligence and presenting metaverse's endemic scents to consumer taste, was designed entirely by artificial intelligence—from its name to packaging, fragrance to logo. The brand, 90% designed by artificial intelligence, represents a world first.

Musa Çelik, Creative Director at Tasarist, made the following statement on the matter:

"Our reason for approaching a dusty category like cologne through artificial intelligence was to bring together the old and new, and to demonstrate the power of design. These two "Silver" awards from the world's most prestigious design competitions support our proof of design's power, which is why we feel justified pride. International competitions are, particularly for domestic designers, the gateway to global visibility, and we are quite pleased to have received recognition for this work, in which we have achieved a first in human history." he commented.

Both Text Writer and Designer Are Artificial Intelligence Bots

The designer and text writer of Endemic Verse colognes, which represent a world first in their field, are artificial intelligence bots. While Mid Journey was used to design product visuals and Rytr artificial intelligence bots for brand name, variety names and marketing texts, human intervention in Endemic Verse's brand creation process occurred only in grammar corrections. According to Tasarist Creative Director Musa Çelik, in the future many brands will be designed with artificial intelligence, and artificial intelligence technology has reached a point where it will irreversibly change brand and consumer relationships.   About In its strategic design development process, which is its mission, Tasarist focuses on creativity by not only understanding consumers but also separately addressing buyer and consumer insights. Since 2011, it has designed packaging for numerous leading brands in the FMCG (Fast-Moving Consumer Goods) sector. Since its founding, Tasarist has won more than 40 national and international awards for creativity and design. Using the CBP (Creative Branding Process) holistic approach, which focuses on the hybrid "consumer-buyer" nature and examines trends and their impact on design development, Tasarist brings its projects to life. As of 2022, Tasarist has incorporated the integration of creative design understanding into the metaverse as part of its vision, operating under the leadership of Creative Director Musa Çelik.