TotalEnergies Türkiye's “Motorcu Dediğin” Project Wins Altın Pusula Award

TotalEnergies Türkiye was deemed worthy of an award in the Digital Community Communication category at the 24th Altın Pusula Türkiye Public Relations Awards for its “Motorcu Dediğin” project, launched under the ELF brand. The project, which highlights the values of respect, solidarity and responsibility in motorcycle culture, reached approximately 50 million people over the course of 12 months of communication efforts.

TotalEnergies Türkiye achieved success at the 24th Altın Pusula Türkiye Public Relations Awards, organized by the Turkish Public Relations Association (TÜHİD), with its “Motorcu Dediğin” project carried out under the ELF brand. Carried out together with Orkun Olgar, one of the experienced names in the motorcycle world, the project went beyond product-focused communication and placed the shared values of the motorcycle community at its center.

Carried out over a 12-month period between May 2025 and May 2026, the project aimed to contribute to reducing prejudices against motorcycle riders and to make visible the values of respect, solidarity and responsibility that lie at the foundation of motorcycle culture.

Reached 50 million people with the message “Birlikte Sürüyoruz” (“We Ride Together”)

As part of the campaign, which took shape around the message “Birlikte Sürüyoruz,” riding events were organized in Riva, Şile and İzmir. The campaign brought together the motorcycle community at national and international organizations such as Motobike Istanbul, The Distinguished Gentleman's Ride, MotoGP and EICMA. In addition to a special interview held on S Sport, the campaign's message was conveyed to different audiences through traditional and digital media efforts.

While the project's social media communication reached more than 25 million people, traditional and digital media efforts achieved a reach of more than 20 million. Thus, the campaign reached a total of approximately 50 million people, standing out as a communication effort that addresses motorcycle culture with a focus on social benefit.

“We made the shared values of the motorcycle world visible”

In his assessment regarding the project being deemed worthy of the award, TotalEnergies Türkiye Deputy General Manager Mehmet Murat Selçuk stated that they approached the motorcycle world not only in terms of performance and products, but together with the values of the community that keeps this culture alive.

Selçuk stated that by highlighting the values of respect, solidarity and responsibility, they aimed to contribute to reducing prejudices against motorcycle riders. Noting that they spread the message “Birlikte Sürüyoruz” both in the field and on digital channels with the participation of Orkun Olgar and motorcycle communities, Selçuk noted that the Altın Pusula award shows that their community-focused communication approach has resonated.

Sustainable community communication is targeted

Designed to go beyond a one-time campaign, the “Motorcu Dediğin” project aimed to improve social perception of motorcycle culture in the long term. The collaboration established with Orkun Olgar and the content ecosystem created have laid the groundwork for communication with motorcycle communities to continue after the campaign period as well.

Through riding events, community gatherings and content efforts, contributions were made to strengthening a traffic culture based on mutual respect, while attention was also drawn to the role of motorcycles in daily transportation and the importance of safe riding.

About TotalEnergies Turkey Pazarlama

TotalEnergies Turkey Pazarlama, as a subsidiary of TotalEnergies, operates in the field of lubricant production and marketing in Türkiye. With 130 employees, the company supplies products to the automotive, industrial and maritime transportation sectors both directly and through its distributors, and has an extensive sales and distribution network.

At its production facility located in İzmir Menemen, approximately 50 thousand tons of lubricants and specialty products are produced annually in compliance with international and local standards.

About TotalEnergies

TotalEnergies is a global energy company operating in the fields of oil, biofuels, natural gas, biogas, low-carbon hydrogen, renewable energy and electricity generation and marketing. With more than 100 thousand employees operating in more than 120 countries, the company aims to support access to more reliable, accessible and sustainable energy.

About the TotalEnergies Marketing & Services Division

TotalEnergies Marketing & Services offers a broad portfolio of energy products and services aimed at supporting the mobility needs of individual and corporate customers and helping them reduce their carbon footprints. Its portfolio includes petroleum products, biofuels, electric vehicle charging services, LNG for maritime transportation, aviation fuels, bitumen and LPG solutions.

Operating with 13 thousand fuel stations worldwide and 25 thousand employees in more than 100 countries, the unit also develops high-performance lubricant products for the automotive, industrial and maritime sectors.