Dyo Unveils the Orijin Black White Color Collection

DYO brought its Orijin Siyah Beyaz Renk Koleksiyonu (Orijin Black White Color Collection), prepared by drawing inspiration from the personal color stories of six creative names from different disciplines, together with the architecture and design world. The collection, unveiled at a launch held at the Hilton Bosphorus, consists of a total of 42 original colors, 21 black and 21 white. Within the scope of the project, paint support was also provided to six schools in Anatolia.

42 Original Colors from Six Different Perspectives

DYO, one of Türkiye's well-established paint brands, unveiled the Orijin Siyah Beyaz Renk Koleksiyonu, which brings together its color expertise with different disciplines such as architecture, design, fashion, art, gastronomy and music, through a special invitation event. At the launch, attended by representatives from the world of architecture and design, Arzu Kaprol, Nejat Yavaşoğulları, Sefer Çağlar, Abdurrahman Çekim, Sedat Girgin and Şemsa Denizsel, who contributed to the formation of the collection, were also present.

The starting point of the collection was the idea that black and white can take on different meanings through personal experiences, memories, places and emotions. Within the scope of the project, the six creative names were asked to define a black and a white tone unique to themselves. These personal color definitions were developed with DYO's color expertise and transformed into a total collection of 42 colors, consisting of 21 blacks and 21 whites.

The formation process of the collection, which offers architects and designers different usage and combination possibilities, was also told through a special video series. Videos in which the participants shared their connection with colors, their personal experiences and sources of inspiration were published on DYO's YouTube channel before the launch. The videos, which were also shown on the launch night, revealed the creative process behind the collection and the unique stories carried by the colors.

The Colors of the Collection Reached Schools in Anatolia

DYO Orijin Siyah Beyaz Renk Koleksiyonu stood out not only for its design focus but also for its social benefit approach. Paint support was provided, in line with their needs, to schools determined by the six names who contributed to the project.

In this context, support was given to Hatay Abdi İpekçi Ortaokulu (Secondary School) with the guidance of Arzu Kaprol, to Ağrı Doğubayazıt Mehmet Akif Ersoy İlkokulu (Primary School) with the guidance of Abdurrahman Çekim, and to İstanbul Arnavutköy Cumhuriyet Ortaokulu (Secondary School) with the guidance of Nejat Yavaşoğulları.

Paint support was also provided to Şanlıurfa Suruç Uysallı Köyü İlkokulu (Village Primary School) with the guidance of Sedat Girgin, to Niğde Kitreli Köyü İlkokulu (Village Primary School) with the guidance of Sefer Çağlar, and to Hatay Üçgedik İlköğretim Okulu (Primary Education School) with the guidance of Şemsa Denizsel. Thus, the value created by the project was carried to educational environments in different cities.

DYO: "We Are Carrying Our Color Expertise to Different Surfaces and Living Spaces"

DYO Vice President and General Manager Yakup Benli stated that the collection brought together the company's expertise in color and surfaces with creative perspectives.

Benli stated that DYO's accumulated knowledge on color is not limited to decorative paint alone, but is based on extensive knowledge through solutions for different sectors and surfaces. Referring also to the R&D studies that have been carried out since 1971, Benli emphasized that they attach importance to combining technical expertise with creative work.

Stating that the Orijin Siyah Beyaz Renk Koleksiyonu is an example of this approach, Benli noted that, moving from six different creative perspectives, they created a permanent color resource that architects and designers can use in their projects.

New Collaborations with the Architecture and Design World through DYO Vision

DYO Sales and Marketing Director Erdil Dinçer stated that the project is not just a color collection, but also part of the company's goal of establishing a long-term relationship with the world of architecture and design.

Dinçer stated that they aim to connect with architects and designers not only through products but also through color, ideas, content and co-production. Noting that the work ranging from Türkiye's Color Atlas to the Orijin Siyah Beyaz Renk Koleksiyonu reflects this approach, Dinçer said that they attach importance to developing projects that are nourished by local culture and can communicate with the universal design world.

At the launch, new collaborations and co-production opportunities with representatives of the architecture and design world were also discussed. DYO aims to develop this communication under the DYO Vision umbrella in the coming period. Within the scope of DYO Vision, designed as a communication, inspiration and interaction platform for the architecture and design world, it is planned to bring together color and material knowledge with new content, meetings and collaborations.

During the evening, thanks were extended to the six names who contributed to the formation of the collection, and special color works bringing together the black and white tones determined by each of them were presented.

The DYO Orijin Siyah Beyaz Renk Koleksiyonu, consisting of a total of 42 original colors, carries different tones of black and white into architecture and design projects, while also positioning itself as part of DYO's goal of developing new collaborations with the industry.