BonaBant Enters 2022 with 15% Growth
BonaBant Enters 2022 with 15% Growth
BonaBant, which produces acrylic tape at its technological facility in Mersin, entered 2022 with 15% growth. As countries' color preferences for packaging tape expanded the company's market network, Board Chairman Nida Beyoğlu Arslan stated, "It has been very beneficial for us to provide boutique service regarding countries' tape color preferences."
BonaBant Board Chairman Nida Beyoğlu Arslan, positioned as the market's youngest producer in its field, evaluated 2021 through a statement. Arslan, saying "We continue our efforts to bring the company, whose foundations we laid in 2018, to the position of sector leader," noted that they produce tapes with different properties according to their areas of use. Arslan stated, "The greatest innovation we have brought to the sector is diversity. Products such as carton tape, acrylic tape, printed tape, hotmelt tape, stretch tape, and jumbo bobbin products are among our tape varieties."
Arslan noted that in 2021 they made a rapid entry into markets that were not even among their targets in previous years, saying, "Providing boutique service regarding countries' tape color preferences has been very helpful in this regard. The Iraq region prefers yellow tape. For European countries, we recently developed a special color. Because we are able to maintain the tan color very well, which is quite difficult in mass production, we received very heavy orders from Europe."
"We Exceeded the Critical Threshold in Exports, We Are Following the Right Strategy"
Arslan, noting that last year, as in all sectors, they experienced challenges in the packaging sector due to fluctuations in raw materials and exchange rates, continued as follows: "However, we have now completely redirected our course to our 2022 year-end targets. Despite being a very newly established company and having gone through approximately 2 years marked by the pandemic, we have managed to move forward with confident steps.
In terms of location, by making the best use of the logistical opportunity, we were able to turn the stagnation experienced in the sector to our advantage. In the European market, where we present quality products with good price advantages, we achieved strong momentum in exports during the year. We exceeded the critical threshold in exports and are following the right strategy. As our President stated, at a time when the global economy is in a contracting trajectory, we as a country are recording growth. As BonaBant, we are extremely pleased to export containerloads of products and contribute to our country."
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