Cumartesi, Ekim 23, 2021

Milliken and Ferrero Rocher Collaboration for Sustainability

Milliken and Ferrero Rocher Collaboration for Sustainability

Ferrero and Milliken are both passionate about increasing the circularity of the packaging industry. Ferrero turned to its long-time partner for assistance in finding a sustainable packaging material for its Ferrero Rocher boxes due to their long-standing connection.

Milliken created more than 20 bespoke formulas in this example to locate the ideal box composed of polypropylene (PP), a transparent, lightweight, and highly recyclable material.

Milliken
Milliken helps create more sustainable box for Ferrero Rocher. (Photo © 2021 Ferrero, all rights reserved, MKPR257)

Today’s sustainability road is difficult, and no organization can thrive on its own. It’s critical to collaborate with others in order to achieve a common goal. That’s why Ferrero picked Milliken & Company as a partner in its quest to develop the perfect material for the iconic Ferrero Rocher boxes.

Ferrero and Milliken both have a strong desire to improve the circularity of the packaging industry. Ferrero turned to its long-term partner for help in finding a sustainable packaging material for its Ferrero Rocher boxes, thanks to their long-standing connection.

Milliken created more than 20 bespoke formulas to locate the ideal box made of polypropylene (PP), a transparent, lightweight, and highly recyclable material in this situation.

During the course of this extensive project, Milliken was able to demonstrate measurable performance improvement including lower resource consumption and reduced greenhouse gas emissions. The companies worked collaboratively to meet Ferrero’s demanding specifications to maintain the iconic Ferrero Rocher box’s transparency, and guaranteeing the same high-quality product that our consumers know and love.

“At Milliken, we thrive on resolving the technical challenges brought to us by our customers,” says Ruben Subira, Regional Market Manager Plastic Additives. “This project with Ferrero is a great example of how close collaboration can help to deliver value-added solutions.”

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