Avery Dennison and Dow Launch Hotmelt Label Adhesive

Avery Dennison and Dow Launch Hotmelt Label Adhesive Dow (NYSE: DOW) and Avery Dennison have co-developed an innovative and sustainable new hotmelt label adhesive solution that enables polyolefin filmic labels and polypropylene (PP) or polyethylene (PE) packaging to be mechanically recycled together in one stream. Hotmelt adhesives are highly effective for labels used in chilled applications, such as food labeling. However, when it comes to recycled PP/PE material, traditional hotmelt adhesives can diminish its usability. Since this new olefinic hotmelt is based on the same chemistry as PP/PE packaging, when it is combined with a polyolefin facestock, the label and packaging can be treated as a mono-material and recycled together. As a result, it provides improved recyclability compared to regular hotmelt adhesives, all while maintaining its high performance. The new adhesive’s development was driven by Avery Dennison’s design-for-recycling thinking and enabled by Dow’s polymer science expertise. It is based on AFFINITY™ GA Polymers from Dow and sold by Avery Dennison under the name CF3050 in the Europe, Middle East, North Africa region (EMENA) region. “The joint launch of this new olefinic hotmelt is a great example of how collaborating with partners across the supply chain, like Dow, is key to deliver innovations that help reduce waste, enable the circularity of plastics, and advance the circular economy,” commented Jarkko Pitko, senior research associate at Avery Dennison Materials Group EMENA. Source