Axalta Showcases Personalized Customization with Golden Bronze "Sahara" as 2019's Automotive Color of the Year

For the first time in its five-year history, Axalta (NYSE:AXTA) is showcasing the automotive colour of the year—a shade designed for vehicle customization in both manufacturing facilities and aftermarket products and services. Sahara, a golden bronze tone, radiates warmth, richness and strength across vehicles of all sizes—particularly the growing global truck and SUV markets—and can serve as the primary colour for two-tone options, including black roofs. Nancy Lockhart, Global Color Marketing Manager at Axalta, said: "At Axalta, we are seeing automotive designers taking a warm view of two-tone, mid-tone roof and line options. When it comes to build-to-order manufacturing, Sahara is the type of colour that could form the foundation of these premium choices."