İzocam Aims to Integrate Artificial Intelligence Into All Business Processes

With rapid digitalization, İzocam is leading the way in the insulation sector, creating a difference in operational efficiency and flexibility through technology investments. İzocam has deployed an artificial intelligence-based sales forecasting, cost estimation and price recommendation project, and its current target is to integrate artificial intelligence applications across all business processes.

İzocam, a pioneer of the insulation sector in Turkey and in the export markets where it operates, is also leading the insulation sector through rapid digitalization. The company, which creates a difference in operational efficiency and flexibility through technology investments, has deployed a project based on artificial intelligence for sales forecasting, cost estimation and price recommendation. İzocam's current objective has been stated as integrating artificial intelligence applications across all business processes.

Pointing out that technology investments have strategic importance in accelerating business processes, increasing efficiency and bringing customer satisfaction to the highest level, İzocam General Director Murat Savcı stated, "In line with our digital transformation vision, we attach great importance to ERP, CRM, BI, AI, Cloud and RPA projects. Our priority is to achieve operational excellence by digitalizing all our business processes and to sustain our competitive advantage through innovative technologies."

Explaining that as İzocam they have implemented many important projects in their digital transformation journey and continue to plan new projects, Murat Savcı said, "In 2020, we transitioned to SAP S/4 HANA and began managing all our business processes on an integrated platform. In 2021, we deployed the Power BI platform and strengthened data-driven decision-making processes with business intelligence solutions. In the same period, we used Robotic Process Automation (RPA) technology to automate many of our processes and increased our operational efficiency. In 2022, we deployed our artificial intelligence (AI)-based sales forecasting, cost estimation and price recommendation project. We successfully completed our Salesforce CRM project in 2023. With another project we launched in 2024, we aim to ensure process optimization by monitoring production and energy data in real time. In the coming period, we plan to implement larger-scale projects by focusing on digitalization in production processes, artificial intelligence integration and cybersecurity areas," he said.

Emphasizing that IT-focused investments have enabled İzocam to increase operational efficiency and flexibility and create a difference in the sector, İzocam General Director Murat Savcı stated, "Our digitalization projects have strengthened the ability to make faster, error-free and data-driven decisions across all our business units, from production to sales, from shipping to financial processes. In addition, thanks to our RPA projects, we have reduced repetitive manual workload and directed our human resources to more strategic tasks. Among our 2025 and medium-term objectives are increasing digitalization projects in our factories and integrating artificial intelligence (AI) applications across all business processes. At the same time, we will continue to expand our cybersecurity investments and manage our digital infrastructure in the most secure way possible."

Among Turkey's most valuable 100 brands

Since its establishment, İzocam has always maintained its place in the ISO top 500 with its success in many areas, including product quality, environmentally responsible production, efforts to develop insulation awareness and long years of experience and expertise. According to the Brand Finance Report, İzocam, which demonstrates success in being among Turkey's most valuable 100 brands, leads the sector with insulation solutions suitable for every need. The company, which can produce 7 different insulation products, operates in the sector not only with insulation materials for buildings and facilities, but also with heat, sound and fire insulation products in a wide range, from railway cars to ovens used in our homes, from fire doors to solar collectors.