Kenan Doğulu Becomes New Face of Petrol Ofisi Group's Advertising Campaign

Kenan Doğulu, one of Turkey's most beloved artists, has become the face of Petrol Ofisi Grubu's new phase of its "You Get What You Want" campaign. An advertising film adapted from a real story and the song "You Get What You Want," composed especially for the campaign by Doğulu, mark the first step of this powerful partnership. Under a long-term agreement, Petrol Ofisi plans to implement concert projects across Anatolia with Kenan Doğulu in the coming period.

Petrol Ofisi Grubu's New Era: Strong Partnership with Kenan Doğulu
Petrol Ofisi Grubu introduced its brand face agreement with Kenan Doğulu, an iconic figure in Turkish pop music, through its first advertising film. Details of the partnership were shared at a press conference organized by Kenan Doğulu, Petrol Ofisi Grubu CEO Mehmet Abbasoğlu, CMO Murat Zengin, and TBWA\Istanbul CEO Burcu Kayımtu, who led the creative process of the campaign.

Mehmet Abbasoğlu: "We are bringing together Turkey's energy with Kenan Doğulu's passion."
Petrol Ofisi Grubu CEO Mehmet Abbasoğlu made the following remarks on the partnership:
"A new era is beginning for Petrol Ofisi Grubu. We have completed the bp acquisition and are nearing the end of the integration process. With the strength of our leadership, we are transitioning to a more agile, more innovative and more dynamic identity. We are delighted to bring together this renewal process, which we have extended across all four corners of Turkey with approximately 2,700 stations, with the energy of Kenan Doğulu, one of our country's most valued artists. He will make significant contributions to this journey."

Murat Zengin: "This is not just an advertising campaign, it is a multi-layered journey."
Petrol Ofisi Grubu CMO Murat Zengin, evaluating the strategic dimension of the campaign, made the following statements:
"We dedicated our first campaign with Kenan Doğulu to the relaunch of our V/Max product. However, this is not merely an advertising effort; it is a multi-layered approach that combines performance with life's energy, drawing from real stories. With concert projects to be rolled out across Anatolia, we aim to particularly touch young audiences. We want to offer them not only quality service but also opportunities to meet with art."

Kenan Doğulu: "Together we are telling a warm story where everyone will find a piece of themselves."
Kenan Doğulu, the brand's new advertising face, expressed his feelings about the partnership with the following words:
"We have embarked on a long-term journey where we bring together the unifying power of music with the energy of journeys. For me, it is very valuable to be part of the same story with a deeply-rooted brand that touches every corner of Turkey. The advertising film was prepared drawing inspiration from a real memory I experienced on stage. I believe this sincerity will also reach the audience."

TBWA\Istanbul CEO Burcu Kayımtu: "Creating an emotional bond with consumers is now more important than anything."

Referring to the creative process of the campaign, Burcu Kayımtu noted that they focused on consumer needs and used the following expressions:
"While Petrol Ofisi Grubu goes through a transformation process, we also focused on the question 'What does the consumer expect from us?' Today, simply telling a product story is not enough; we need to touch the consumer's journey story. Kenan Doğulu's energy added great value here. There are very few artists in Turkey who can reach such wide audiences."

Advertising Film Inspired by a Real Performance Memory
The advertising film, to be released on 29 November, was created drawing inspiration from a real event that occurred at one of Kenan Doğulu's concerts. "You Get What You Want," the first step of the campaign, was released on digital platforms ahead of the launch and garnered significant interest in a short time.

New V/Max: Petrol Ofisi's Best Performance Fuel to Date
Developed specifically for Turkish conditions by Petrol Ofisi Teknoloji Merkezi (POTEM), the new V/Max stands out as the company's highest performance fuel to date. With its renewed formula:

-Torque increase of up to 32%

-Power increase of up to 26%

-Acceleration increase of up to 5%

it increases vehicle performance under all road conditions.