McCann Istanbul and Turkey Down Syndrome Association Launch Joint Project

McCann Istanbul and Turkey Down Syndrome Association Present a Film That Makes Monday Syndrome Loveable Istanbul, 17 July 2024 - The heartwarming new commercial film prepared by McCann Istanbul for Turkey Down Syndrome Association is now on air! This film, which aims to provide employment for young people with Down syndrome, addresses both employers and parents. [caption id="attachment_161732" align="aligncenter"] McCann Istanbul and Turkey Down Syndrome Association Present a Film That Makes Monday Syndrome Loveable[/caption] "This syndrome could be a problem for some. But not for me..." With these opening words that capture our attention from the first second, we follow the journey of a young person with Down syndrome traveling through the city on his own, leaving home alone. During his journey, he tells us why he loves this syndrome and what it has brought him. Just when we think we have listened to his thoughts about Down syndrome, the film ends with the impactful words of our young man arriving at work: "Long live Monday syndrome!" Sıla, whose performance and voice acting in the lead role brings smiles to faces, is one of the young people participating in the association's Job Coaching-Supported Employment Program and is currently working actively. Just like Sıla, a total of 121 young people with Down syndrome are adding +1 value to employment in 21 different companies across 14 provinces thanks to this program. Ege Tül from DCC is in the director's chair of this project, which can raise awareness among many employers and families.