Mondelēz International Appoints New Marketing Director for Turkey
A senior appointment has taken place at Mondelēz International Türkiye. Zümrüt Bakkal Elitaş, known for her international marketing experience in the sector, has been appointed as Marketing Lead of Mondelez International Türkiye.
Mondelēz International announces senior appointment in Turkey. Zümrüt Bakkal Elitaş, a sector figure known for international marketing experience, has been appointed Marketing Leader at Mondelēz International Turkey.
Zümrüt Bakkal Elitaş completed her undergraduate degree at London School of Economics and Istanbul Bilgi University's Business and Economics Department. She began her career in the marketing department at Mey I Diageo, followed by brand and category management roles at Mondelēz International Turkey.
Over more than 10 years with Mondelēz International, Elitaş held various marketing leadership positions in the Turkey, Middle East & Africa and Central Asia & Caucasus regions. For the past three years, she has worked in marketing management within the start-up ecosystem.
Zümrüt Bakkal Elitaş joined Mondelēz International Turkey as Marketing Leader as of September 2025.
About Mondelēz International Turkey
Mondelēz International is a market leader in Turkey across gum, confectionery, gifting & snacking and croissant categories through strong brands including First, Falım, Kent, Olips, Bonibon, Jelibon and 7Days. The company also maintains a strong presence in the chocolate and biscuit categories in the Turkish market through global brands such as Milka, Toblerone and Oreo. With two large production facilities located in Gebze, the company employs approximately 1,600 people. Products manufactured at these facilities are exported to over 50 countries.
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