Petrol Ofisi CMO Beril Alakoç Orhonoğlu Named One of Top 50 Marketing Executives

The results of the "Turkey's 50 Most Effective Marketing Managers" research have been announced, conducted in collaboration between Fortune Turkey and DataExpert to highlight the rising value of the Chief Marketing Officer – CMO function, evaluating senior marketing executives from Turkey's leading companies.

Beril Alakoç Orhonoğlu, Chief Marketing Officer of Petrol Ofisi, Turkey's largest fuel company and a leading brand in the industrial oils and chemicals market, was named among "Turkey's 50 Most Effective Marketing Managers". Expressing her satisfaction at being recognized among Turkey's most effective marketing managers, Beril Alakoç Orhonoğlu stated: "At Petrol Ofisi, over the past year we have taken significant steps in marketing, as we have in other areas. We repositioned our department strategically. We ensured it contributes directly to company management and business results. Through this restructuring, we have made our department more effective and efficient." The managers listed among "Turkey's 50 Most Effective Marketing Managers," determined through examination of candidates' performance against CMO success criteria by the Research Advisory Board, received their awards at a ceremony held during the CMO Summit 2018 on Tuesday, 20 November, which hosted the major gathering of marketing leaders.