Sabiha Gökçen Airport Strengthens Its Position Among Turkey's Most Valuable Brands

Istanbul Sabiha Gökçen International Airport (ISG) has reinforced its brand strength by ranking among Turkey's most valuable brands in the "Turkey's Strongest and Most Valuable Brands – Turkey 125" research published by Brand Finance, one of the world's leading independent brand valuation firms.

Istanbul Sabiha Gökçen Airport, which ranks among Europe's fastest-growing airports and stands out for its contribution to Turkey's economy, placed 75th in the Brand Finance Turkey 125 research. ISG, which attracts attention with its robust infrastructure, digitalization investments, increasing passenger traffic and international connectivity network, continues to strengthen its position as one of Turkey's strategic gateways to the world.

Aviation sector contributes to Turkey's brand value
According to the Brand Finance report, the combined brand value of Turkey's top 125 brands rose from USD 17 billion to USD 19.6 billion, marking a 15% increase compared to the previous year despite global economic uncertainties. The report emphasized that companies with strong international operations and brands operating in the aviation sector made significant contributions to this growth.

"This achievement demonstrates our sustainable growth vision"
In an assessment on the matter, Istanbul Sabiha Gökçen Airport Managing Director Hanita Ahmad stated that being included in the research of an internationally prestigious organization like Brand Finance showcases ISG's brand strength and sustainable growth approach.

Ahmad made the following statement:
"Being included in the research by Brand Finance, one of the world's most respected brand valuation firms, is an important indicator of the value Sabiha Gökçen Airport creates on an international scale. This success is the result not only of our operational performance, but also of our passenger experience, service quality, sustainability approach and long-term growth vision."

Emphasizing that ISG today is not merely a transportation hub but also a strong global brand, Ahmad continued as follows:

"Brand Finance assessments provide multidimensional analysis that encompasses brand perception, corporate resilience and future growth potential alongside financial performance. Being on this list is an important indicator of ISG's competitive strength in the international arena and its trusted brand identity. We will continue our work with determination in line with our investments centered on passenger satisfaction and our sustainable growth targets."

Connecting Istanbul to 156 destinations in 55 countries
Istanbul Sabiha Gökçen Airport, which today provides direct connections to 156 destinations in 55 countries, continues to strengthen Turkey's strategic role in the global aviation ecosystem through increasing passenger capacity, developing service infrastructure and international collaborations. ISG ranks among the important players in the global aviation sector both for the experience it provides to its passengers and for its contribution to Turkey's economy.