Sanofi's "Kampüs Plus" App Wins Felis Award

The Felis Awards, which recognize brands contributing to the advertising and marketing world with their creative projects, found their winners this year with the 18th edition of the ceremony. Sanofi Türkiye's mobile application Kampüs Plus, developed to provide innovative solutions in the healthcare field, offering personalized experience through artificial intelligence infrastructure for healthcare professionals, became the owner of the Felis Award in the "Health Technologies" category. Kampüs Plus, selected from 84 projects in the health category, enables healthcare professionals to access the most current information in their fields easily and quickly. The application provides users with a digital content source service through its user-friendly interface, rich and up-to-date content library, personalized in-app experience, and notification system that can be customized according to users' areas of interest and needs. The Kampüs Plus application includes numerous articles on current scientific topics, as well as experience-sharing videos created with expert physicians in the field and podcast series featuring multidisciplinary discussions. The Kampüs Plus application has a multi-layered content structure. For example, under the "Inspirations" tab, expert physicians in their respective fields share real-life stories with colleagues, transferring their experience. In the "Perspective" section, physicians discuss the latest developments and scientific research with colleagues from different disciplines, creating a striking podcast series. The "Case History" tab contains rich content ranging from case libraries to medical article summaries. This area has been designed as a high scientific value learning platform for physicians new to the specialty. The "Academy" option offers access to special content enriched with infographic works featuring congress outcomes, current guidelines, medical article and news summaries. The Kampus Plus platform previously won the third-place award in the "Customer Loyalty" category at the International Data Corporation (IDC) Awards.