The Ministry of Trade Supports Beauty Eurasia

Supported by the Ministry of Commerce, the 15th International Cosmetics, Beauty and Hairdressing Fair Beauty Eurasia will meet visitors at Istanbul Fuar Merkezi between 20-22 June 2019. Organized by Platform Uluslararası Fuarcılık within ITE Turkey, it is considered the largest cosmetics fair in the Eurasian Region. The Ministry of Commerce provides support to qualified domestic fairs with international characteristics in various sectors. This year, for the first time, it included the beauty and cosmetics sector in its support scope. Beauty Eurasia became the first and only cosmetics and beauty fair to benefit from this 50 percent support. International buyers and sector experts have the opportunity to meet at the 15th International Cosmetics, Beauty and Hairdressing Fair Beauty Eurasia. Companies in the sector can introduce their products to large audiences, establish new business partnerships, and benefit from Ministry of Commerce support while doing so.

Beauty Eurasia to Connect Cosmetics, Beauty, Private Label, Raw Materials and Hairdressing Products with Visitors

Moreover, BeautyEurasia 2019, where manufacturers and suppliers from around the world present their products, services and technologies to visitors, will provide participants and professional visitors with a complete fair experience over three days. The fair, also one of the most important gateways opening to the Eurasian market, will once again offer new business and cooperation opportunities to domestic and foreign sector professionals through the VIP Foreign Buying Delegation program to be held this year. Fair Director Filiz Mehmedova, sharing information about BeautyEurasia's 2019 objectives, stated: "As ITE Turkey, we aim to contribute to the sector's development by combining our extensive experience and expertise in Turkey and the Eurasian Region with our group's existing strong global network. This year, with the support of the Ministry of Commerce, BeautyEurasia brings together different stakeholders in the sector and ensures that hundreds of participants and visitors are informed about developments in the industry. With the fair to be held on 20-22 June 2019, we aim to increase the number of visitors we hosted—over 10,000 last year—and provide greater contribution to the sector. We will also include the VIP Buying Delegation Program, which we have successfully conducted for 2 years, in this year's fair." Pointing out that they enable many individual participants from abroad through the 'Hosted Buyer' program, Mehmedova stated: "Professional visitors have the opportunity to meet with manufacturers, suppliers and numerous international senior buyers, thereby finding opportunities for new sourcing, business development and partnership formation. VIP buyers from Turkey, the CIS (Commonwealth of Independent States), the Middle East, Europe and Latin America will be invited to this year's program to meet with participants in the Hosted Buyer area." The fair, which achieved a participation rate of 66 percent, hosted 286 companies from 25 countries and 10,090 professional visitors from 99 countries in 2018.