Clariant Unveils Decorative Color Trends

Bold and Beautiful: Clariant's 2021 "New Freedom" Decorative Color Trends Ideal for Color Blocking • This inspiring decorative color palette brings us back to the world with its intense reds and passionate yellows. • These warm tones, complementing the leading red and pink shades of previous years, are ideal for color blocking, a favored design trend. • The new color trends were formulated with Clariant's Hostatint™ 500 pigment preparations. Muttenz, 11 December 2020 – In 2020, we all spent more time at home, and during this period our interest in decoration increased even further; we continue to reimagine how we want our living spaces and work environments to look and feel. Clariant's latest "New Freedom" 2021 Decorative Color Trends, developed to make the most of our spaces, are filled with creative colors that will captivate our imagination. At a time when we are all trying to adapt to the new normal, our new trend offers us the freedom to discover what truly matters: creating something creative for ourselves and our loved ones; the freedom to transform our homes into warm environments where we feel happy and comfortable. Global color organizations, interior designers and Clariant's business clients with a say in design inspired a color palette containing 13 trendsetting different shades. [caption id="attachment_115173" align="aligncenter"] Wabi-Sabi with soft purple undertones, an imperfect gray that combines easily with any color. Clariant's 2021 Decorative Trend Color. (Image: Clariant)[/caption]   The colors of 2021 also create spaces that deliver more than positive emotional impact. All formulated with Clariant's Hostatint 500 product range, these colors are low-VOC (volatile organic compounds) multipurpose pigment preparations free of APEO (alkylphenol ethoxylates). Since they contain no binders, they offer technical design freedom for creating modern decorative paints based on water and solvent systems. Franziska Hammerl, General Manager of Clariant's Decorative and Wood Coatings Segment and Global Technical Marketing Manager for Clariant Coating Products, says: "It is a well-known fact that colors can reflect and influence our emotions and mood.

This is why we selected bright warm and neutral color tones in our latest collection to help create spaces with a positive impact."

"For example, one of 2021's bold colors is Meraki, an intense red that corresponds to this Greek word expressing passionate dedication. Another is Ubuntu, a Nguni Bantu word meaning 'humanity'. A warm and intense yellow that reflects the bonds of sharing that connect all humanity, especially well-suited to today's conditions." These bold tones are ideal for color blocking, which will become a lasting interior design trend. Matching different flat colors and textures to divide areas in our homes may have started on fashion runways. However, it continues to be a widely used decoration tactic. One color in Clariant's "New Freedom" Decoration Color Trend palette has been named color of the year. Wabi-Sabi gray with soft purple undertones draws inspiration from Japanese aesthetics and the concept of appreciating the beauty hidden in nature's imperfections. An imperfect gray that combines easily with any color. For more information about Clariant's 2021 Decorative Color Trends, visit www.clariant.com/decorativecolortrends2021, and for information about Clariant Hostatint 500, visit www.clariant.com/Hostatint500Range.