İzocam Discusses Digital Transformation at Employee Experience Summit

Speaking at a panel held within the scope of the Employee Experience Summit, İzocam Director of Human Resources Gözdehan Çaycı announced that in recent years they have accelerated investments in digitalization with the aim of improving Employee Experience. İzocam Director of Human Resources Gözdehan Çaycı took part as a speaker at a panel held within the scope of the Employee Experience Summit, which took place on 24 February. The panel on "Achieving the Ideal in Employee Experience Strategy," organized at this year's online summit, was moderated by Dr. Zeki Yüksekbilgili. The panel featured İzocam Director of Human Resources Gözdehan Çaycı alongside Ebay / Gittigidiyor Employee Experience Director Murat Yüksel and Turkcell HR Center of Excellence Director Seray Kerimak. [caption id="attachment_123721" align="aligncenter"] Gözdehan Çaycı[/caption]   At the panel, İzocam Director of Human Resources Gözdehan Çaycı made assessments regarding İzocam's employee experience strategies and defined their strategies as: "To be a strong employer brand and to provide employees with an excellent employee experience journey." Pointing out that they drew inspiration from İzocam's mission when developing this strategy, Çaycı stated: "This mission is to serve today and the future by providing energy efficiency, sustainability and comfort through insulation solutions worldwide. In our employee experience strategy, we are accelerating from this mission. We approach employee experience through a journey metaphor. We can explain through our principles and values which paths our employees can take on this journey, while our attitudes and behavioral competencies determine the speed and timing at which they move. The ideal in Employee Experience is the existence of companies that prepare employees for the future and coach them on their journey... As İzocam Human Resources, we aim to provide our employees with an enjoyable and successful journey in line with our purpose, values and corporate attitudes," he said.

"We attach importance to enabling our employees to keep pace with digital transformation"

Noting that as İzocam they have focused on digital transformation in recent years with the aim of improving Employee Experience, Gözdehan Çaycı said they have made significant investments to enable their employees to keep pace with digital transformation. Stating that they recently created a new Human Resources platform based on SAP Success Factors in 2020, Çaycı said: "We are a company that has been using digital solutions in HR applications for many years. In our new HR system, we provide quite rich content with platforms where everyone can see each other's objectives, continuous feedback platforms, internal communication group support, career path plans and talent management, training and development platforms. We named our platform DEEP, which stands for Digital Employee Experience Platform, with opportunities for employees to experience what kind of impact and mark they leave on the system when they make an impact, and our goal is for our employees to realize themselves in their career objectives. With DEEP, our employees will be able to take on fast and effective roles in all work processes," he said.

"As İzocam, we have been receiving the TOP EMPLOYER Certificate since 2018"

Noting that they follow global trends in order to capture trends in Employee Experience, Gözdehan Çaycı stated: "As İzocam, we have been receiving the TOP EMPLOYER Certificate since 2018. Certification preparations began in 2016 and we can say that it created a systematic roadmap that contributed to many of our processes. The significant contributions of the preparations can be listed as: developing applications for new trends, changing the dynamic, determining strategies and prioritizing objectives," he said. Pointing out that for an established company to keep pace with a VUCA (Volatile, Uncertain, Complex, Ambiguous) world, change has become much more imperative, Çaycı emphasized that trends are very important both in managing this change and in determining the destinations.

"During the pandemic, we had the opportunity to experience that we are a large family"

Evaluating the rapidly changing conditions brought about by the pandemic, Gözdehan Çaycı said: "There is now such a thing as the Pandemic Generation, it affected all of us, we came together on a common ground. Leadership, communication, training, development – all applications have now been renewed according to the pandemic generation. As İzocam, we used our innovation and agility attitudes very correctly during the pandemic. From the beginning of the process, we took very rapid actions. We created new working arrangements both at our facilities and in our offices. We had the opportunity to act as a team and experience that we are a large family. To alleviate the concerns of our employees, we shared all our crisis and prevention plans with them in real time. We continue to provide 24/7 online psychological support, medical support and expert support on healthy living. Our leaders manage their teams with a focus on results and solutions and develop their work plans. None of our employees neglected their work; with great sacrifices, they came to and left our workplaces which operate 24/7 furnace technology, suppressed their fears and focused themselves on our mission and objectives. We measure many things, but sometimes you experience certain things while living through them. During the pandemic, we saw leaders and companies that value and appreciate their employees and employees genuinely passionate about their company," he said.