Kaleseramik opens new dealership in Cologne

Kaleseramik continues steady growth with new investments abroad. As Europe's 5th and the world's 17th largest ceramic coating material producer, Kaleseramik launched the new year with investment and inaugurated its new dealership in Cologne, Germany in a ceremony. At the store opened under Sandbau GMBH's distributorship, ceramic tile products under the Çanakkale Seramik and Kalebodur brands will be sold, as well as Kale-branded ceramic sanitary ware and bathroom furniture products, with Kalesinterflex—a preferred choice for international projects—leading the portfolio. Kaleseramik General Manager Timur Karaoğlu, noting that this new store will strengthen their position in the German market, stated: "The European market is a challenging one where we compete with strong rivals. Germany, however, holds a central position on the continent. We aim to make a difference here with our innovative products, particularly Kalesinterflex. Moreover, product quality is matched here by the importance of timely and fast delivery. With our new process, we will ship products from our central warehouse in Cologne, eliminating long waiting times and responding much more quickly to our customers' demands," he said. With its new dealership opened under the distributorship of Sandbau GMBH, one of Germany's established companies, Kaleseramik aims to further increase its market share and presence on the continent. Sandbau GMBH, the sole distributor and wholesaler of Kaleseramik's premium brands in Germany, is a brand specialized in the trade of ceramic tiles, porcelain tiles and related accessories. Operating from Frechen in Germany, Sandbau GMBH provides transportation, storage, marketing, sales, service and after-sales support across the entire Western European region through its distribution and customer network and trained personnel in the process of being established throughout the country. Primarily aiming to supply fast, quality and competitively-priced products to end users' renovation projects and craftsman groups serving these projects, Sandbau GMBH also supports Kaleseramik's journey to become a global brand through its founding partners' diverse product range and over 30 years of experience and dynamic team.

"We will further strengthen our presence in Europe"

Kaleseramik General Manager Timur Karaoğlu, stating that they continue their investments on the path to becoming a world brand, spoke as follows regarding the objectives of the new store in Cologne and the products to be offered for sale there: "As the Kale Family, we are striving to advance the visionary legacy of our Group's founder, the late İbrahim Bodur, in the export field with new investments. As Turkey's No. 1, Europe's 5th and the world's 17th largest ceramic coating material producer, we inaugurated our new dealership in Cologne to reinforce our strong position on the continent. Germany is a country we particularly prefer both as a market and for its location. As a central country, it holds a strategic location in terms of reaching other European nations. As Kaleseramik, in addition to the knowledge and experience we possess in the sector, we have great confidence in our sustainable, innovative products that bring technology together with design. We work with System Ceramics, which is a world brand in ceramic industry through the systems and machines it has developed and has become a reference in the sector. With all these characteristics that distinguish us from our competitors, particularly experience and production technology, we aim to be a more effective player locally in Germany and more broadly in the European market. Here we face very tough competitors such as Italy and Spain. We are confident we will succeed in this strong competitive environment where quality, innovative products, and fast and comprehensive solutions stand out. Particularly our innovative product Kalesinterflex, which is regarded today worldwide as the future of ceramics, forms our strongest card. In our new line, we produce in the largest dimensions of 160x320 cm and thicknesses of 6, 12 and 20 mm. The new thicknesses and dimensions being produced in our line make Kalesinterflex far more perfect in both application areas and solution options. With our new line entering production, our Kalesinterflex product range has expanded to different thickness alternatives such as 3, 5, 6, 12, 20 mm, and porcelain slab sizes of 100x300 cm, 120x360 and 160x320 cm and smaller dimensions." [caption id="attachment_160376" align="aligncenter"] Timur Karaoğlu[/caption]

"Kalesinterflex is a preferred product in international projects"

"Moreover, as a sustainable product through production technology, it adds value to the world and people. Kalesinterflex, which takes ceramic coating products far beyond their conventional applications in indoor/outdoor facade walls and floor coverings, is today easily used from kitchen countertops to furniture coatings and is attracting great interest. Beyond meeting all developing fashion trends in the ceramic and decoration world with its superior properties, it also differs from its counterparts with major advantages in energy, water, raw material consumption and carbon emissions. The fact that it has been the choice of important international projects such as Barcelona Metro, Bratislava Airport, Baku Olympic Stadium, Leeds Stadium, Senegal United Nations Building and Sochi Olympic Village so far clearly demonstrates the superior properties of Kalesinterflex. As Kaleseramik, we want to make the best use of this opportunity window created by Kalesinterflex and continue our leadership in this field."

"We will ensure customer satisfaction at the highest level with fast and comprehensive solutions"

"At the same time, we will offer for sale our ceramic sanitary ware, which stands out with its sustainability and environmentally friendly qualities, and our bathroom furniture that offers smart solutions in bathrooms. While competing with major brands in Europe, we also greatly value after-sales service quality. In this regard, one of the important advantages our business partner provides us is 'time.' Through our new investment, we will eliminate long waiting times by shipping products from our central warehouse in Cologne. We will demonstrate our difference by ensuring the satisfaction of our European customers at the highest level through fast and comprehensive solutions," he said.