Polisan Kansai Boya Wins Silver Award

Polisan Kansai Boya Wins Silver Award Polisan Kansai Boya's Zero Speed Banner advertising project won the silver award in the "construction" category at Brandverse Awards. Winners of the Brandverse Awards, which showcases the most successful work produced in advertising, marketing and marketing communications, were announced at a ceremony held on Friday, 16 June at Hilton Istanbul Bomonti Hotel. Polisan Kansai Boya, organized by Marketing Türkiye and Boomsonar, earned a silver award at Brandverse Awards. Polisan Kansai Boya's Zero Speed Banner advertising project, carried out in collaboration with Yandex to provide recommendations to those who wish to bring the associations of natural color tones into their homes, won the "Silver" award in the construction category under the Media Main Division.

Project that brings colors to life

The project, in which paint tones best suited to colors encountered during travel appeared to users through Yandex's Zero Speed Banner advertising model, garnered significant acclaim by offering location-appropriate recommendations to those wishing to feel the colors of lavender gardens, seas or forest landscapes in their homes. Polisan Kansai Boya's project, developed based on the "Feel the Colors" message used in the advertising film, featured the most natural colors from Polisan's color palette appearing on the screens of Yandex users through the Zero Speed Banner advertising model when their speed drops to zero.