Turkish Ytong Meets with Its Authorized Dealers

Türk Ytong brought together its authorized distributors serving throughout Turkey for the 53rd time. The year 2023 was evaluated, while targets set for 2024 and market forecasts were shared. Additionally, expectations regarding the country's economy, Ytong and the sector for 2024 were discussed.

Türk Ytong Board Chairman Fethi Hinginar noted that in the past year they enthusiastically celebrated the 100th anniversary of the Turkish Republic and Ytong's 60th anniversary together with the Ytong family, continuing as follows:

"This year's theme is 'Following Yellow's Path from Past to Future.' Türk Ytong, which continues its activities with determination, resolve and a family spirit, greets its 61st year with you through the successes it has achieved."

2024 will not be easy

"We expect the impact of the economic measures taken in 2023 to continue this year as well. Local elections will be another factor. A year awaits us where competition will be more price-focused. We planned our work keeping this reality in mind. We closely follow our sector and global developments. We see growth areas, opportunities and risks, and develop our strategies accordingly. Our customers, our sector's stakeholders, trust the Ytong brand and us. This constitutes our greatest strength and responsibility."

We never stopped producing

Türk Ytong General Manager Tolga Öztoprak emphasized in his remarks that together with Ytong authorized distributors they have contributed for 60 years to the growth of the country's economy, employment, the establishment of contemporary living and modern business practices, continuing as follows: "Together with all our colleagues, our authorized distributors and our managers, we stood together even in the most difficult times. We always strived to be part of good, right, beautiful and beneficial work, and we supported each other. The time came and we overcame bottlenecks. The time came when production nearly halted not just in Turkey but worldwide; we did not give up. We worked with all our strength for our country. We did not give up producing. Through these efforts we gained reputation and left our mark."

We are successfully moving forward following yellow's path from past to future

Türk Ytong Vice General Manager responsible for Sales and Marketing Barış Saban, beginning his presentation with Türk Ytong's story spanning from past to present, evaluated important indicators concerning the construction sector and 2023 activities, then explained the company's 2024 targets. Saban, saying "We continue to work with awareness of the value and responsibility of being the sector leader, of being 'Ytong,' and we will continue walking in Yellow's Path," stated that they reached sales figures exceeding 1.7 million cubic meters in 2023 and created their new year targets with the satisfaction of exceeding the planned budget.

Surprise 45th year celebration for Fethi Hinginar

Türk Ytong Board Chairman Fethi Hinginar was presented with a "60th Year Special Award" by Türk Ytong General Manager Tolga Öztoprak and Vice General Manager responsible for Sales and Marketing Barış Saban in recognition of his role as manager at various levels for 45 of the company's 60-year history. The award presented was Paşabahçe's 'Scales of Principles,' specially produced for the Republic's 100th anniversary.

2024 economic indicators

Piri Reis University Vice Rector and economist Prof. Dr. Erhan Aslanoğlu delivered a presentation titled "Turkey and World Economy, Indicators and Developments." The presentation, which evaluated expected developments in Turkey and the world economy, received great interest. Following the meeting, Seniority Awards were presented to companies operating as Ytong authorized distributors for periods ranging from 5 to 40 years. "Success Awards" were presented to authorized distributors who achieved high sales performance in 2023.