TAB Gıda Continues to Expand Its Restaurant Network

TAB Gıda made a strong start in 2024 and continues to expand its restaurant network to achieve growth targets. Having opened 59 restaurants system-wide in the fourth quarter of 2023, TAB Gıda added 183 new restaurants throughout the year, reaching a total of 1,615 restaurants. TAB Gıda, one of the leading players in Turkey's quick-service restaurant sector, continues its rapid growth. The company maintains its operations supported by attractive opportunities offered to franchise investors and a unique ecosystem that solves nearly all food business management needs in-house. Through digitalization investments, strong human resources, and its restaurants, the company serves an average of 350 million customers annually and processes approximately 204 million order receipts. Continuing its sustainable growth with 30 years of experience, TAB Gıda reached a total of 1,615 restaurants as of end-2023, comprising 928 company-operated restaurants and 687 restaurants operated by franchise investors. Announcing its 2024 targets, TAB Gıda will continue growing by adding over 200 new restaurants to its network this year.

We forecast consolidated revenue to rise 80% to TRY 30 billion

TAB Gıda Co-CEO Sinan Ünal: "In 2024, we forecast that our consolidated revenue will increase 80% to TRY 30 billion with our unique food ecosystem. We will further reinforce the confidence we have given to our investors through profitable growth." TAB Gıda Co-CEO Sinan Ünal, stating that the success achieved at TAB Gıda despite changing economic conditions is no coincidence, continued his remarks as follows: "We are pleased and proud to have reached our financial and operational growth targets in our Republic's 100th year. As we leave behind a year full of achievements, drawing strength from our growing number of restaurants, we believe the coming year will also be filled with success for our company. Behind this success lies our intensive work and the strength we derive from our ecosystem companies. Thanks to our parent company TFI TAB Gıda Yatırımları, we produce our red meat, greens, bread and potatoes ourselves, and can set sector standards in many areas including digital innovation and logistics. We continue to provide confidence to our investors through attractive opportunities and offer them profitable growth opportunities. As TAB Gıda, we provide investors who wish to invest in the brands within our company with supply chain management, operational and marketing experience as well as the opportunity to benefit from our purchasing power. In 2024, we will continue to strengthen our services that provide the best experience throughout Turkey. [caption id="attachment_159179" align="aligncenter"] Sinan Ünal[/caption]

"Drawing strength from digitalization and renovation work, which is an important part of our sustainable growth strategy, we aim to open more than 200 restaurants in 2024"

Stating that opening new restaurants is one of the most important factors for sustainable growth, Sinan Ünal said: "Opening new restaurants is very important for steady growth. For this reason, we are increasing our restaurant count every day. At the same time, we are carrying out renovation and digitalization work in our existing restaurants. We place digital innovation at the center of all our investments. To provide our customers with unique and the most advanced experiences and to increase customer satisfaction, we continuously innovate and strengthen our restaurants with continuous investments. In particular, we are accelerating our digitalization steps supported by big data analytics and artificial intelligence solutions. Thanks to our digitalized operations, we have the capability to make real-time decisions, implement them quickly, and take action for results that better meet our expectations. In addition to all this, to support our sales, we implement marketing strategies that differentiate and offer competitive advantage through our big data analytics and artificial intelligence-supported solutions. Today, reaching a record-like number of 1,615 restaurants truly shows us that we are doing our job very well. In 2024, we also aim to open more than 200 restaurants, focusing on profitable growth and drawing strength from digitalization and renovation work, which is an important part of our sustainable growth strategy." he said.

Over 3,000 restaurants worldwide

TAB Gıda, which entered Turkey approximately 30 years ago with the Burger King® brand, has grown rapidly in the quick-service restaurant chain sector. Today the company operates 1,615 restaurants in Turkey as well as the Turkish Republic of Northern Cyprus, North Macedonia and Georgia with a total of seven brands: five global brands—Burger King®, Sbarro®, Popeyes®, Arby's® and Subway®—and two national brands—Usta Dönerci® and Usta Pideci®. Parent company TFI TAB Gıda Yatırımları operates more than 3,000 restaurants in total together with TAB Gıda, over 1,600 of which are in China.