Sanofi Unveils New Corporate Brand

Sanofi Introduces New Corporate Brand Sanofi launched its new corporate brand in December 2019, supporting the company's modernization and transformation. Sanofi has established itself as a global health leader with a rich heritage accumulated through patient-focused scientific discoveries over the past 50 years. Throughout its history, the company has developed first treatments for numerous rare diseases as well as solutions that set treatment standards for diabetes and cardiovascular diseases. Sanofi's commitment to public health has enabled hundreds of millions of people to be protected against influenza each year for years and has brought polio to the brink of eradication, while the company's scientific vision has enabled groundbreaking innovations in the treatment of inflammatory diseases. Sanofi, with roots in many different companies, today represents a combination of diverse cultures, identities and brands. Sanofi's new brand is grounded in this rich heritage and brings together its diverse history for the first time under a single shared identity. The brand transformation representing the company's corporate journey also emphasizes its ambitious strategy for the future. Sanofi CEO Paul Hudson stated: "As our company approaches half a century since its founding, we have launched the most significant transformation and modernization initiative in our history. In 2019, we implemented our 'Play to Win' strategy, focusing on our innovation platform to produce first-in-class and best-in-class treatments and vaccines. Our new brand, a natural and important part of this journey, represents that it will work in integrated fashion with our strategy to realize our shared commitment, which we can describe as 'creating transformation in medical practice.'"

One Sanofi, One Identity

All previously acquired brands, including Sanofi Pasteur, the company's vaccine-focused business unit, and Sanofi Genzyme, the business unit focused on specialty treatments, are now unified under a single Sanofi name and brand. These brands had long become symbols of innovation's impact on human life. Thinking and acting as one company within a new shared purpose and identity framework will enable Sanofi to direct its resources more strategically toward producing significant innovations, positioning the company to create greater impact.

Design Grounded in Scientific Discovery

Inspired by the clean and action-oriented codes of the technology sector, Sanofi's new logo represents the company's new purpose and commitment. Two purple dots express the scientific journey between the starting line—curiosity that leads to questioning the status quo and thinking differently—and the finishing line—the 'eureka' moment when the door opens to innovative solutions that will impact human life. Josep Catllà, Director of Corporate Affairs at Sanofi, stated: "With our new brand, we aimed to send a clear and powerful message to our employees, stakeholders, patients and healthcare professionals about who we are and what we aim to achieve. Sanofi's stance is modest and distinctive, even somewhat unconventional. Our new brand and logo define our corporate purpose with the statement 'We are pursuing the miracles that science makes possible to improve human life.' We believe this statement creates a unique space that perfectly represents our purpose in the healthcare sector."