Perfume Exports Rose by 18.1 Percent in the First Half of 2026

Türkiye’s perfume exports increased by 18.1 percent in the first six months of 2026, while exports of fragrance substances used in industry rose by 15.4 percent. The growth in the sector is accelerating domestic cosmetics brands’ investments aimed at overseas markets. Auran Kozmetik, which manufactures in Kayseri, aims to close 2026 with 200 percent growth in exports and to increase its export revenue by 100 percent in 2027.

The increase in Türkiye’s exports in the perfume and fragrance sector is supporting manufacturers’ growth targets in international markets. Auran Kozmetik, which made its first official export to the Turkish Republic of Northern Cyprus and now ships products to six countries, stands out particularly in Balkan countries with its perfume, body spray and home fragrance products. In the new period, the company plans to expand into the MENA Region, covering the Middle East and North Africa, and to raise the share of exports in its total turnover to 10 percent in 2027.

Auran Kozmetik Focuses on New Export Markets

Abdullah Karataş, CEO of Auran Kozmetik, stated in his assessment of the company’s growth strategy that they project closing 2026 with approximately 50 percent growth in total turnover and 200 percent growth in exports.

Noting that they export to six countries, Karataş said there is strong demand for perfume, body spray and home fragrance products in Balkan countries. Karataş explained the company’s 2027 targets as follows:

“In 2027, we aim to increase our export revenue by 100 percent, raise the share of exports in our total turnover to 10 percent, and expand into the MENA Region. Our priority is not just to increase the number of countries, but to build lasting distribution networks in the markets we enter.”

Production Capacity Could Reach 21 Million Units

In line with its international growth targets, Auran Kozmetik is also strengthening its production and sales infrastructure. With a machinery investment of approximately TRY 30 million at its 5,000-square-meter facility in Kayseri, the company has achieved an infrastructure capable of increasing its annual production capacity to 7 million units in a single shift and up to 21 million units in three shifts.

Noting that the company’s long-term growth plan is based on a multi-channel model encompassing e-export, distributorship and physical retail, Karataş said:

“We have built our goal of reaching more than 118 countries on a multi-channel model encompassing e-export, distributorship and physical retail. We source 65 percent of the inputs we use in production from Türkiye. By increasing the use of domestic raw materials and supplier collaborations, we aim to reduce our dependence on imports and enhance our competitive strength in exports.”

Domestic Production and Brand Growth Take Priority

Founded in 2022, Auran Kozmetik develops room fragrances, room sprays, cologne, perfume, body spray and herbal-content cosmetic products. Operating at its production facility in Kayseri, the company focuses on R&D efforts and new product development activities alongside its production investments.

In addition to manufacturing for its own brand, Auran Kozmetik also provides manufacturing services to other brands, and in the coming period it aims to increase the recognition of its own brand and expand its product range in the personal fragrance category. The company aims to strengthen its domestic supply chain in order to increase its production capacity and its competitive strength in international markets.