La Roche-Posay Unveiled Its Pop-Up Experience Space at Emaar Mall with a Special Invitation
La Roche-Posay, the skincare brand most recommended by dermatologists, unveiled its new pop-up experience space at Emaar Mall with a special invitation event held on August 24. At the event, the brand's new Effaclar Supramolecular series was presented for experience for the first time, while guests had the opportunity to closely examine different skincare technologies and product groups.*
La Roche-Posay, the skincare brand most recommended by dermatologists, unveiled its new pop-up experience space at Emaar Mall with a special invitation event held on August 24. At the event, the brand's new Effaclar Supramolecular series was presented for experience for the first time, while guests had the opportunity to closely examine different skincare technologies and product groups.
La Roche-Posay hosted its guests at the new pop-up space where it brought together its dermatological expertise with consumer experience. At the event, where different aspects of the brand's skincare approach could be experienced, guests had the opportunity to get to know their skin's needs more closely through skin analyses conducted alongside experts and to gain information about personal care routines.
One of the standout innovations of the event was that La Roche-Posay's new Effaclar Supramolecular series was presented for guests' experience for the first time. The series, developed for the care of acne-prone skin, was introduced in a special area where guests could closely examine the products.
Interactive experience in skincare
The pop-up space also featured experience areas for La Roche-Posay's different product groups. In the Anthelios area, the effects of sun rays on the skin and the importance of using sun protection were conveyed through an interactive experience using a UV camera application, while in the Cicaplast area, the brand's restorative care approach for sensitive skin was presented to visitors.
Guests also had the opportunity to assess their skin's needs and obtain information about care routines suitable for them through skin analyses conducted alongside experts.
Well-known names attended the invitation
Names including Abdullah Ojel, Alina Gülen, Aslı Güler, Beliz Doğaner, Elif Hazal Tan, Peri Çağlayan, Selma Çiçekdal, Yeşim Sevinç, Yiğit İzgi, Hidayet Korkmaz, Tolunay Uğurlukaya, Hazal Öçal, Esra İncefe, Serra Kardeş and Yasemin Dursun were among those present at the special invitation event held on August 24.
La Roche-Posay's pop-up experience space at Emaar Mall aims to bring the brand's dermatological expertise, product technologies and personalized skincare approach directly together with consumers.
*Based on the results of the Ipsos research panel conducted with 427 dermatologists representative of Türkiye, dated December 2025.
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