Petrol Ofisi Wins 5 Awards in 5 Categories

Social Media Awards Turkey, in its sixth year, has begun recognizing the most successful brands and projects in the digital sphere within the comprehensive 360-degree universe of Brandverse Awards. Petrol Ofisi was recognized with a total of 5 awards across 5 separate categories at Brandverse Awards. Turkey's most comprehensive social media awards, Social Media Awards Turkey, met with participants this year under the Brandverse Awards umbrella. At the Brandverse Awards ceremony held on 30 June, Petrol Ofisi, the leader in Turkey's fuel and mineral oils sectors, won 5 awards across 5 separate categories with its pioneering and innovative approach in its digital transformation journey.

Gold award for fuel industry leader

For the Social Brands Data Analytics Awards within Brandverse Awards, more than 55,000 social media brand accounts were examined analytically this year according to the Social Brands Social Media Brand Index. In the evaluation covering activities from 1 April 2021 to 1 April 2022, numerous different data points were considered, such as follower count, follower growth, number of posts shared, post types, engagement received, and engagement types. Based on the results of the comprehensive evaluation, the most successful brands in each category were determined. In the Social Brands Data Analytics Awards, Petrol Ofisi was selected as the most successful in the 'Fuel' category and was recognized with the Gold award. Petrol Ofisi Fantasy Football League, a fantasy football game with nearly 3 million players, received a Silver award in the 'Page and Community Management' category under the 'Social Media and Digital' main heading, and a Bronze award in the 'Branded Gaming Experience' category under the 'Brand Experience' main heading. With the Second Home on the Road project featuring Selim Yuhay, Petrol Ofisi won a Bronze award in the 'Excellence in Insight and Strategy' category in the Media division, while with the same project it received a Silver award in 'Automotive', a sectoral category in the Media division.

Recognition of our work motivates us

Sinan Seha Türkseven, Chief Marketing Officer of Petrol Ofisi, emphasizing the company's pioneering and innovative approach, made the following statement: "The recognition of our work that makes a difference always motivates us. As Petrol Ofisi, we operate as leaders in the sector across all areas of our business and pursue an innovative leadership approach. As in previous years, we have continued to accelerate our digital technology investments both last year and this year. We are effectively using digital channels in our relationships with our stations and customers. Our mobile application, the most important digital channel of our loyalty program, receives very high ratings in mobile application stores. We greatly value digitalization because it creates opportunities for us to tell our brand's stories to our customers through our communications. In 2021, Petrol Ofisi was the fuel company generating the most reach in digital channels. Our digital transformation journey will continue to grow stronger every day."