BETA Kimya Gets Top Marks at the Intermob Fair

BETA Kimya Scores Full Marks at Intermob Fair BETA Kimya presented more than 100 products developed for the furniture, wood and forestry industries under its generic brands Apel and Mitreapel to industry professionals at the Intermob Fair. BETA Kimya offers rational solutions with innovative products in the categories of water-based wood adhesives, instant adhesives, polyurethane-based adhesives, polyurethane foams, hotmelt adhesives and tapes. BETA Kimya also presented next-generation products in practical packaging for end users on an application basis, earning the appreciation of visitors from within Turkey and abroad. High Variety with More Than 100 Products Cihat Sayacı, General Manager of BETA Kimya A.Ş., noted that they met with more than 1,000 industry professionals from around 50 countries at the Intermob Fair. Sayacı said "Trade fairs with physical attendance had been postponed for a long time due to pandemic conditions. However, following our participation in industry fairs in Russia, Uzbekistan and Dubai abroad in the second half of the year, we have now seized the opportunity to meet with a wide customer base ranging from our distributors to end users at Intermob, one of Turkey's most important sectoral fairs.   At this year's fair, we presented our products in two separate stands prepared for domestic market and export purposes in the categories of water-based wood adhesives, instant adhesives, polyurethane-based adhesives, polyurethane foams, hotmelt adhesives, technical aerosols and tapes, which we are displaying for the first time. We are pleased to have received full marks from participants with a product range of over 100. In addition to our tape category products, there was particularly strong interest in our practical packaging and multifunctional products that we have recently developed specifically for end users."

Strength from R&D and Innovation

BETA Kimya A.Ş. General Manager Cihat Sayacı said "With the strength we derive from R&D and innovation, we continue to increase our product variety, while positive feedback from consumers motivates us to do better. We held important meetings with many of our distributors and potential customers from the Middle East, Africa, Asia, the Balkans and Turkic republics. We once again experienced the satisfaction of gaining the appreciation of industry professionals, our distributors, end users and all our stakeholders. In the coming period, we will continue to introduce many new products that we will develop according to consumer trends to the locomotive sectors we serve. With our motto 'BETA Kimya with you in every moment of life', we will expand both our sales channels and the areas of application of our products, from furniture to construction, from automotive to aviation, and household products that are part of daily life."