Novakid Sees 83% Revenue Growth in Turkish Market in 2025

Novakid, which provides online English education for children aged 4-12, completed 2025 with striking growth in the Turkish market. Expanding its operations worldwide day by day, Novakid increased the number of lessons in Turkey in 2025 by 74% compared to the previous year, while achieving an extraordinary rise of 83.2% in revenue terms and securing the top position on a global scale.

With this momentum on an annual basis, Turkey reinforced Novakid's position as its largest market in terms of volume and revenue. Reaching a total of 1,640,523 lessons in 2025, Turkey shouldered approximately 22.5% of all Novakid lessons worldwide, becoming the main driver of global growth.

Digitalization and accessibility in education play a decisive role in developing children's language skills. Novakid increased the number of active students in Turkey in 2025 by 42.4%, raising it to 108,303, while achieving a 39.2% increase in the number of newly registered students. With this performance, Turkey widened its lead over Poland, its closest competitor, with a 28.7% difference in lesson volume. The strong growth momentum particularly accelerated in the second half of 2025, demonstrating that users not only tried the platform but converted into loyal students. With a student retention rate of 22.4% during this period, 24,437 Turkish students continue their learning journey with Novakid for more than a year. According to monthly lesson frequency data, 49% of users take at least two lessons per week, demonstrating high engagement. Parents in Turkey registering multiple children on the platform, with approximately 1 in 10 families choosing Novakid for more than one child, stands out as an important indicator of strong confidence in the platform.

Setting New Standards in Education with Artificial Intelligence and Expert Teaching Staff
Positioning technology at the center of education, Novakid supported students' speaking skills through its AI Tutor pilot project launched in 2025. This artificial intelligence-powered tool, actively used by 60% of eligible students, brought fresh impetus to the educational process. In 2025, Novakid was selected as the number one online English school on Glassdoor according to teacher evaluations and currently holds the highest evaluation score of 4.2 among all competing schools. Parallel to technological advances, Novakid expanded its teaching staff by 18%, bringing it above 3,700, and thanks to artificial intelligence-powered screening tools used in the recruitment process, reduced the time for trainers to start work at a record pace of 8 days. Novakid also focused on maintaining the highest level of education quality through its digital ecosystem supporting teacher development and motivation.

Future Steps in Language Learning and Autonomous Education Solutions
Novakid aims to take artificial intelligence integration to a revolutionary dimension in the coming period. Following the success of the AI Tutor application, an autonomous artificial intelligence-based English learning application was developed to address unmet language practice needs for school-age children and young people. This project, to be unveiled at the ASU+GSV event in April 2026, stands out as part of the mission to make language learning more accessible. While adopting a premium-focused approach in markets such as Poland and Germany, Novakid creates differentiation in Turkey with a scale and rapid growth-focused business model. As a dynamic EdTech platform with global roots, Novakid remains committed to continuing its worldwide growth through high-quality education solutions.

"We Have Gained the Trust of More Than 940,000 Parents Worldwide"
Stating that 2025 was a turning point focused on innovation for Novakid and that 2026 targets are even larger, Novakid CEO Max Azarov said, "The reason we have earned the trust of more than 940,000 parents worldwide is our commitment to continuously advancing education and delivering a unique experience to our students. In 2025, we prioritized innovation through artificial intelligence, interactive tools, and smart education solutions. The new projects we plan to launch throughout 2026 aim to provide our students with the experience of studying at an international school at a lower cost, in a flexible and comfortable online environment. Our group conversation practice program, which achieved great success last year and added value to the program's international reach, will continue to be among our priorities. In 2026, we want Novakid to redefine the boundaries of online education." he stated.