Senior Appointment at SWOT Hospitality

Selda Sakaroğlu Solak, SWOT Hospitality Ticari Strateji ve Marka Başkanı olarak göreve başladı. Solak, şirketin gastronomi ve perakende alanlarındaki ticari stratejilerinin geliştirilmesi ve uygulanmasına liderlik edecek.

SWOT Hospitality has taken office as Chief Commercial Strategy and Brand Officer, continuing to strengthen its senior management team in line with its growth strategy. The company appointed Selda Sakaroğlu Solak as Chief Commercial Strategy and Brand Officer in order to develop its commercial activities in the gastronomy and retail sectors. Solak took up her new position as of August 2026.

After completing her undergraduate education in business administration, Solak earned a master's degree in Neuromarketing at Üsküdar Üniversitesi, and throughout her career she has held positions in marketing, customer experience, corporate communications and business development.

Having taken on various responsibilities at companies such as Pegasus Hava Yolları, Kahve Dünyası, Vialand and Karaca, Solak has, since 2020, played a role in managing the marketing and brand strategies of the Jumbo, Emsan, Flying Tiger Copenhagen, Homend and Pera Bulvarı brands under Karaca Grup. Most recently, Solak served as Chief Marketing Officer at Zsa Zsa Zsu, a lifestyle brand operating in the retail sector.

Will lead commercial strategy and brand management
In her new role, Selda Sakaroğlu Solak will be responsible for the development and implementation of SWOT Hospitality's overall commercial strategy.

In addition to the group's food and beverage brands, Solak will also manage the commercial processes of Candy Candy, which operates in the retail sector; she will lead sales, marketing, brand strategy, customer loyalty, commercial partnerships and business development activities.

The appointment comes at a time when SWOT Hospitality is continuing its growth efforts not only in Türkiye but also in the Gulf Cooperation Council (GCC) region and in international markets.

With the new structure, the company aims to manage its sales, marketing and business development functions in a more integrated manner and to increase the commercial synergy among the brands within the group.

With its strengthened management team, SWOT Hospitality aims to accelerate its growth in the gastronomy and retail sectors, enhance customer experience, increase the commercial potential of its brands and strengthen its presence in international markets.

SWOT Hospitality brands
Operating in the gastronomy and retail sectors, SWOT Hospitality houses brands inspired by different culinary cultures and lifestyles.

The company's portfolio includes Asil, inspired by Eastern culture; Nemo, offering an underwater-themed gastronomy experience; Ava, reflecting Latin American culture; mykOrini, centered on the Aegean and Mediterranean atmosphere; Piazzetta Italiana, bringing Italian cuisine and lifestyle to İstanbul; Zasya, distinguished by its Pan-Asian cuisine; and Shawfal, inspired by Beirut street flavors.

Candy Candy, meanwhile, is among the group's brands in the retail sector with its colorful and fun concept.

In addition to restaurant development and management, SWOT Hospitality also provides services in feasibility studies, concept development, implementation, operations management and audit.