Kastamonu Entegre Opens Experience Center Bringing Together Design and Production in İnegöl

Kastamonu Entegre, one of the global players in the wood-based panel sector, has put into service its new Experience Center in İnegöl, one of Türkiye's major furniture production hubs. Designed to go beyond the classic showroom concept, the center brings together product experience with knowledge sharing, collaborative work and project development opportunities, offering a new working space for architects, interior architects, designers, applicators and industry professionals.

Kastamonu Entegre has launched its new Experience Center in İnegöl in order to strengthen its interaction with industry professionals and business partners.

Located at the heart of İnegöl's strong furniture production culture, the center was designed as a working and interaction space that brings the company's broad product portfolio together with the knowledge and experience of different stakeholders in the sector.

From product experience to project development
The Experience Center, which features Kastamonu Entegre's different product groups ranging from decorative panels to laminate flooring, wall profiles and complementary products, includes a material library, collaborative work areas and sections dedicated to project development.

At the center, furniture designers, architects, interior architects and applicators will have the opportunity to examine different surface, decor and material alternatives side by side. The center, where the appearance of products under different lighting conditions can be assessed, will also offer professionals the chance to compare material and surface solutions suitable for their projects.

The Experience Center is also aimed at enabling industry professionals and Kastamonu Entegre teams to come together to work on projects and develop new solutions.

"We must bring production power together with knowledge, design and collective intelligence"
Kastamonu Entegre General Manager Prof. Dr. Davut Kavranoğlu stated that the center brought to life in İnegöl is an important part of the company's approach of generating value together with the sector.

Kavranoğlu pointed out that production power alone is not sufficient, emphasizing the importance of incorporating design and knowledge into production processes as well.

Kavranoğlu said, "Simply producing more is no longer enough; how much knowledge, design and value we add to the product we manufacture is just as important as our production power. That is why we did not think of our Experience Center in İnegöl merely as a showroom where we display our products," and stated that the center was conceived as a working space where architects, designers, furniture manufacturers and business partners can come together and share their ideas.

Kavranoğlu said, "We can create lasting value for our industry to the extent that we bring production power together with knowledge, design and collective intelligence. I believe this center will further strengthen the bond between Kastamonu Entegre and the manufacturers and industry professionals in İnegöl, and pave the way for new ideas and collaborations."

"We attach importance to it being a living center"
Talha Aydın, Vice President Responsible for Sales and Marketing at Kastamonu Entegre, drew attention to the company's long-standing collaborations with business partners in İnegöl.

Noting that the needs and expectations of manufacturers in the region were taken into account in the design of the Experience Center, Aydın said that the center is not regarded merely as a space where products are displayed.

Aydın said, "Here, they will be able to examine different decors, surfaces and materials together, evaluate alternatives for their projects, and develop solutions together with our teams."

Stating that they aim for the center to develop over time with new projects and ideas, Aydın said, "What matters to us is not that this is a completed project on the day we open it; what matters is that it continues to develop over time with our business partners' needs, new projects and ideas. It is precisely for this reason that we attach importance to the İnegöl Experience Center being a living center."

With its new Experience Center in İnegöl, Kastamonu Entegre aims to establish a closer and continuous point of contact with the region's deep-rooted furniture production ecosystem. New ideas and collaborations to be developed at the center are planned to be grown together with the sector.