dsm-firmenich Takes New Step in Riyadh: Po ONE Lab Opens Its Doors

dsm-firmenich has advanced its growth strategy in the Middle East with the opening of Po ONE Lab in Riyadh, Saudi Arabia's capital. The new center, created in collaboration with Villa Po One, aims to bring together brands, creators and fragrance enthusiasts under one roof, with a focus on inspiration, experience and storytelling.

The Swiss-based aroma and fragrance company continues its investments to strengthen its regional presence, positioning Po ONE Lab as one of the creative meeting points in the contemporary perfumery world.

A space where creativity and cultural expression converge
Po ONE Lab has been designed as an immersive experience center offering visitors the opportunity to discover the content, tools and narratives that shape modern fragrance creation. The venue is intended to serve as a multi-layered platform bringing together regional heritage with innovative perfume design.

Olivier Viejo, Vice President Fine Fragrance responsible for the IMAT (India, Middle East, Africa and Turkey) region at dsm-firmenich, commented on the project as follows:

"Our collaboration with Po ONE Lab represents a new chapter in our investment focus on Saudi Arabia; a space where creativity, cultural expression and innovation come together."

Viejo summarized the center's approach in these words: "This place has been designed to inspire; the richness of regional traditions meets the possibilities of modern fragrance design here."

Seven-fragrance collection for the opening
With the opening of Po ONE Lab, dsm-firmenich introduced a special collection of seven fragrances inspired by seven iconic destinations in Saudi Arabia. The collection features compositions reflecting Taif's "royal rose air" atmosphere and Al Qassim's "golden date landscapes" texture.

The series is signed by international perfumers including Honorine Blanc, Hamid Merati Kashani, Carmita Magalhaes and Abdulkader Fattouh.

"A more lasting and deeper experience"
Saeed Al-Kayar, Creative Director and Co-founder of Villa Po One, stated that Po ONE Lab will take the fragrance experience in Riyadh to a new level:

"The creation of a dedicated fragrance space in Riyadh will enable us to offer our guests a more lasting and deeper experience. Through the Po ONE Lab and dsm-firmenich partnership, we can now share our expertise in fragrance and luxury in a permanent venue."

The new center supports dsm-firmenich's growth vision in the Middle East market, while standing out as an innovative experience space bringing together local cultural heritage with global perfumery expertise on a single platform.

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