Sneaks Up Becomes Official Sponsor of the National Teams

Through a sponsorship agreement signed between Turkey Basketball Federation (TBF) and Sneaks Up, Sneaks Up has joined the official sponsors of our National Teams.

Sneaks Up, a sports retail brand with over 70 stores across Turkey, has transformed the connection it has built with youth around basketball culture into a strategic partnership through an official sponsorship agreement with Turkey Basketball Federation.

Turkey Basketball Federation Chairman Hidayet Türkoğlu stated, "The collaboration between Turkey Basketball Federation and Sneaks Up is a valuable partnership that brings together energy, passion and basketball culture. I sincerely believe that with Sneaks Up's dynamism and youth-focused approach, we will together add value to the future of Turkish basketball. I wish the agreement well and thank everyone who contributed to it."

Sneaks Up CEO Mustafa Ünal said, "We are delighted to be the Official Sponsor of the Basketball National Teams and to be part of a structure that will contribute to the cultural development of Turkish basketball. Basketball is not merely a sport for young people; it is a powerful space for development where they build their identities, express themselves and become part of a culture. We aim to contribute to young people's self-expression through basketball, particularly at the Basketball Development Center, and to enable this culture to live on in new generations in different and unique ways. Supporting the sustainable growth of Turkey's basketball ecosystem, accompanying youth's dreams and bringing passion on the court together with style and culture is our greatest wish."

Sneaks Up
Taking its name from sneaker passion, Sneaks Up was established as a Unal Group brand in December 2014 with the excitement of bringing leading iconic products of sports and street fashion to consumers. Sneaks Up connects consumers with special collections and products from numerous brands including Nike, Jordan, Champion, Puma, Adidas, New Balance, Vans, Converse, Les Benjamins, Dickies, The North Face, UGG, Timberland, New Era, Crocs, Eastpak and Lining. Operating through over 70 stores across Turkey, sneaksup.com and its mobile application, Sneaks Up creates inspiring experiences for its community not only through sales but through consumer experience spaces, innovative product launches, DJ performances, personalization, dance and basketball workshops.