A Turkish Brand Will Compete as a Finalist at the Iaapa Brass Ring Awards

HUPALUPA Bursa, representing Turkey in a competition to be held at Euro-Park in Germany, has achieved major success by ranking among the top 3 finalists in the "Best Entertainment Centre" category.

The IAAPA Brass Ring Awards, one of the most prestigious awards in the entertainment and attractions industry, will recognise the visionaries behind extraordinary marketing campaigns that push the boundaries of what is possible, sustainable projects, immersive experiences and more. HUPALUPA, competing in the finals for this significant award, became the first and only Turkish brand to win the "Entertainment Brand of the Year" award at MAPIC 2024 Palais des Festivals, which was considered the Oscars of the retail sector last year.

The IAAPA Brass Ring Awards, recognising extraordinary achievements in marketing, entertainment, food and beverage, sustainability, human resources and numerous other areas, will announce the visionaries driving innovation in the entertainment sector in a grand ceremony. Companies that uncover the stories behind groundbreaking projects and provide valuable insights aimed at transforming their business globally will have changed the rules of the game to grow with this award.

HUPALUPA Bursa Family Entertainment Centre, competing in the finals of the IAAPA Brass Ring Awards representing our country and operating across a massive 10,000 square meter area in Downtown Shopping Centre, offers visitors safety and comfort alongside entertainment through all play areas built to EU standards with first-class materials.

HUPALUPA is rapidly gaining recognition in the global entertainment sector and advancing on its path to becoming a source of pride for Turkey. International awards won by the brand are increasing its growing impact and success in the sector. In this respect, HUPALUPA's most important distinction from sector competitors is that it skillfully blends dynamic and physical activity areas with arcade games to provide a unique experience. Reflecting the importance placed on children's mental and physical development, it creates an area where families will want to spend time together with their children rather than a purely digital gaming platform. With all these features, HUPALUPA Bursa will represent our country in the IAAPA Brass Ring Awards finals. Winners will be announced in a spectacular event at Europa-Park in Germany on 28-30 April 2025. Participants will find not only trends but also solutions to unmet needs in the sector.