New Chemical Search Platform Chemberry™ Puts Personal Care Ingredients at Buyers' Fingertips

Chemical suppliers marketplace Chemberry, an innovative internet platform designed to help chemical buyers find the materials they seek, has launched. The free search service will initially serve the Personal Care sector before expanding to other industries in the future. By 2019, Chemberry is expected to become the most comprehensive raw materials resource online. The platform, a first in the sector, lists chemical suppliers and their products free of charge while automatically gathering and organizing product information from suppliers' websites. The organization of detailed and current information through a unique matching system creates an intelligent search and comparison platform for specialty chemicals.   The site's attractive and minimal design makes it easy for users to navigate. With Chemberry's sector filters, searches can be classified according to features such as company, function, product claims, application, chemical composition and certification. Users can also access the latest market information and trends to make more informed decisions and drive innovation forward.

The Platform Will Feature Tens of Thousands of Formula Ingredients in the Near Future

Chemberry currently contains more than 5,000 Personal Care formula ingredients ranging from active substances to colorants, thickeners and UV filters. As the platform expands to other sectors, this number is expected to reach 50,000 by February 2019. Chemberry Platform President Timo von Bargen commented on the matter: "The chemical sector, where new substances are developed daily to meet consumer demands such as functionality and environmental friendliness, is undergoing significant change. Chemberry was born from our desire to go beyond the currently limited search capabilities to develop a fast, flexible and easy method for chemical buyers to find the most suitable substances they are looking for. The platform also benefits suppliers by making it easier for them to promote their products and better track market trends." Chemberry collects product information available on the internet without charging service fees. This eliminates the need for suppliers to spend time and money uploading products to their websites. Greater visibility for buyers makes it easier to find new customers, while Chemberry matches suppliers with high-potential buyers based on buyer activity on the platform. Using the most advanced security and privacy standards, Chemberry transfers suppliers' customer-facing activities to a trusted industry platform, and through the use of analytics capabilities, opens them to new customers and market opportunities. A sector initiative launched by Clariant, Chemberry operates as an autonomous unit completely separate from other activities to ensure the platform's privacy, compliance and neutrality. Clariant maintains a positive approach toward investors willing to support the Chemberry initiative.