Tokyo-Based Astellas Selects Salt İletişim Grup

Astellas Pharma, which operates in approximately 70 countries worldwide with manufacturing and R&D centers in Japan, the United States, Europe and Asia, has partnered with Salt Communications Group for its communications activities in Turkey.

Salt Communications Group, which provides 360-degree integrated marketing communications services to brands with the vision of reaching target audiences most effectively through the right channels, has added Astellas Pharma to its client portfolio. Under the cooperation, Salt Communications Group will provide Astellas with services in strategic communications, media relations, marketing communications management, influencer marketing and crisis communications.

Tokyo-based Astellas, which reaches more than 150 million patients worldwide, positions Turkey, where it has been operating since 2008, as the central region of the Middle East and Africa segment.
Astellas, which defines its position in the sector as a "global life sciences company," is celebrating its 20th anniversary worldwide this year.

Among the brands served by Salt Communications Group are Koç Healthcare, Accor International, Alstom, Tetra Pak, Hayat Holding Molfix, Victoria Secret, Miele, Camper, EssilorLuxottica, Roketsan, Moka United, Pierre Fabre, Mesa Holding, Sunglass Hut, Danfoss and Shangri-La Bosphorus.