Axalta Publishes 2025 Global Automotive Color Popularity Report

Axalta's 2025 Global Automotive Color Popularity Report shows that neutral tones continue to dominate vehicle design with white, black and grey in the lead, while blue remains the strongest chromatic color with steady interest in subtle tones.

Axalta's 2025 Global Automotive Color Popularity Report shows a stable trajectory rather than dramatic shifts, with neutral colors maintaining their market dominance. White retains leadership at 29%, followed by black at 23% and grey at 22%, reflecting continued preference for clean and timeless design.

Silver loses momentum at 7%, while blue holds at 6% to reinforce its position as the strongest chromatic color, signaling continued interest in subtle, chromatic tones. Red, brown/beige, green and yellow/gold continue to hold smaller but stable shares in the global color palette.

Dr. Lei Qiao, Vice President of Axalta Mobility Coatings Technology, said: "This year's report demonstrates how permanent neutrals firmly anchor the global palette, even as interest in surfaces offering greater depth, movement and individuality grows. Overall, the 2025 outlook reflects a market grounded in simplicity but increasingly open to refined color expression and contemporary surfaces."

The report also reveals minor shifts in color popularity by geography:
North America: White maintains leadership at 31%, showing a slight decline compared to 2024 as chromatic colors gain popularity. Drivers in North America are increasingly opting for bolder colors, with blue reaching 10% and red reaching 7%, reflecting a broader cultural shift toward personalization and distinctive style.

South America: White leads at 35% due to practical and performance advantages in warm climates. Silver rises to 14% and blue to 7%, indicating continued interest in modern and refined tones. Grey at 23% and red at 4% complete a palette oriented toward lighter and brighter expressions.

Europe: Grey maintains its dominant color at 26%, showing a slight increase compared to 2024, demonstrating the region's continued preference for refined and simple design. White at 25% and black at 22% maintain strong presence, creating a sophisticated palette consistent with Europe's elegant and modern vehicle design.

Asia: Asia continues to shift toward more expressive colors, with yellow/gold rising to 4%, green reaching 3%, and eye-catching tones such as orange and purple reaching 2%. In the rapidly growing electric vehicle market, bold and saturated colors help brands establish identity and stand out, while black rises to 26% across the region.

Dr. Robert Roop, Senior Vice President and President of Technology at Axalta, said: "Our proprietary resin chemistry enables Axalta to develop and offer a broad spectrum of colors demanded by diverse customers, cultures and climates, while also ensuring the coating meets durability, performance and sustainability requirements."

Each year, Axalta analyzes automotive production data from the world's leading vehicle manufacturing regions and major markets to present global color popularity rankings, regional trends and indicators reflecting current market preferences. The report highlights the top 10 most popular automotive colors and provides insights into how color preferences continue to evolve in global markets.

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