Amare Turkey Ranks First in Revenue Growth Among 48 Countries

Amare Global, which develops dietary supplements in the area of physical and mental wellness, increased its customer count in Turkey by 52% and brand partner count by 15% in the first half of 2024. Growing 46% in dollar terms last year and ranking first in global revenue growth, Amare Global is targeting 50% growth in dollar terms in 2024.

With operations in more than 48 countries, providing thousands of people with online business opportunities, Amare Global continues its growth in Turkey through its "Next Generation Commerce" business model, which blends e-commerce with brand entrepreneurship. Amare Global, which has captured rapid growth momentum both globally and in Turkey, met with press representatives to share its new strategies. The press conference held in Istanbul was attended by Amare Global Board Chairman and President for Strategy David Chung, Amare Turkey General Manager Ersin Arısoy, Registered Dietitian and Nutrition Expert Selahattin Dönmez and Diet and Nutrition Expert Beste Alimert Altunörs.

"We will achieve three-digit growth rates"

At the press conference, Amare Global Board Chairman David Chung, stating that they are growing day by day through the "Amare Rebirth" strategy with new investments, digitalization efforts and operational improvements, said: "When we look at 2024 figures in the direct sales sector, Amare Global ranks 22nd among more than 1,000 direct sales companies showing consistency in growth over the past four years. Over the next five years, we foresee exponential growth each year and reaching three-digit growth rates. Through our business model, which we call 'Next Generation Commerce', and via our professional brand partners, we support thousands of lives in the areas of economic freedom, wellness, physical and mental wellness. We position ourselves as a physical and mental wellness dietary supplement company, particularly leveraging our expertise in the mental wellness sector, which has become increasingly important globally. "

"Turkey's success momentum makes us very happy"

Stating that Turkey is the second most important market for Amare among the 48 countries where it operates, after the United States, David Chung said: "Turkey ranks first among 48 countries in revenue growth today, and is the second country after the United States in revenue size over the past three years. In 2023, Amare Turkey, capturing rapid growth momentum, grew 46% in dollar terms. In the first half of 2024, it increased customer count by 52%. It also grew brand partner count, which includes many healthcare professionals, business executives and entrepreneurs, by 15%. Looking at these figures, Turkey's success momentum makes us very happy."

New investments on the agenda in Turkey

Chung, noting that Turkey stands out among the countries where Amare operates through numerous IT applications and 360-degree marketing activities, and that this has increased operational efficiency, explained: "Turkey has become one of Amare's most efficient countries. We will continue many marketing activities in Turkey to expand our customer portfolio and increase brand awareness in the coming period. Particularly in digitalization and communications, new investments in Turkey will also be on our agenda. Our aim is to provide Turkish people with a better life by increasing healthy nutrition, regular exercise and dietary supplement use with the support of our brand partners."

"Amare products help you reach a better living standard"

Speaking in the second part of the meeting, Registered Dietitian and Nutrition Expert Selahattin Dönmez said that nutrition is the foundation of good living. Highlighting that according to a July 2024 study by the Food Supplement and Nutrition Association, vitamins were the most preferred dietary supplements over the past three months, Dönmez stated: "Natural nutrition is a fundamental requirement for good living. However, processed foods, trans fats and ready-made packaged foods brought by modern life make natural nutrition difficult. This situation leads to protein, vitamin and mineral deficiencies and antioxidant insufficiency, causing health problems. For this reason, superfoods and natural dietary supplements are of great importance in providing antioxidant, vitamin and mineral support. Amare's dietary supplements, which combine natural-based ingredients with high technology, provide bioactive compounds not sufficiently obtained from food. This supports people in reaching a more energized body, strengthened immunity, bone and muscle development, natural energy increase, in short, a better living standard. The most striking feature of Amare products is that they are natural-based dietary supplements developed with high technology for both physical benefits and mental wellness. On the other hand, being developed in light of scientific literature according to basic needs, depending on the Amare product content, allows a person who regularly uses the product to benefit from it to the maximum."

"Gut health has critical importance in every area"

Diet and Nutrition Expert Beste Alimert Altunörs, who attended the Amare "Rebirth" press conference, noted that nutritional needs begin before birth, in the mother's womb, and continue throughout life. Stating that healthy nutrition today is made more difficult due to reduced nutritional value of foods, and that Amare products help address these deficiencies, Altunörs said: "Dietary supplements that help us obtain vitamins, minerals, antioxidants, fatty acids and proteins that we cannot get sufficiently from food are products that support good living. Without waiting for any deficiency or problem, dietary supplements used to support all this physical and mental wellness form the foundation of good living. Recent research has shown the impact of gut health on overall health. Gut health has critical importance in every area, from digestion to immunity and even brain health. For this reason, the use of dietary supplements such as probiotics and prebiotics is increasing. In line with all this, I frequently recommend to my clients Amare's products supporting antioxidants, omega-3, magnesium, digestive support and collagen production increase."

Will continue growth with new products in Turkey

Amare will continue to grow with products in its global portfolio that will soon meet consumers in Turkey. The company, which includes vitamin, mineral, omega-3, collagen and protein supplements, offers products supporting physical wellness. Amare's mental wellness products that increase natural energy, motivation and focus while helping the person feel better, as well as its special lifestyle series with herbal ingredients regulating hormone balance, also attract attention.

Operating with the vision of leading the mental wellness movement, the company aims to continue its efforts with increasing dedication and touch more lives to provide them with a better life.