Turkey's Natural Product Strength Grows in the US Market
The growth in natural-content products, wellness and food supplements categories in the US continues to strengthen the position of Turkish brands in global markets. As one of the world's largest supplement markets with an annual volume exceeding $50 billion, the US is seeing increased visibility for Turkish manufacturers, while export-oriented initiatives are also being closely monitored by public institutions.
Growth in natural-ingredient products, wellness and dietary supplements in the US continues to strengthen the global market position of Turkish brands. As Turkish manufacturers increase their visibility in the US market—one of the world's largest dietary supplements markets with an annual volume exceeding USD 50 billion—export-focused enterprises remain under close monitoring by public institutions.
In this context, T.C. Consul General in Chicago Tahir Bora Atatanır and Commercial Attaché Dr. Ahmet Samet Tekoğlu visited the Chicago headquarters of Talya Bitkisel, a Turkish wellness brand operating in the United States.
During the meeting, the delegation met with Talya Bitkisel Founder M. Halis Ertaş to discuss the company's US operations, export activities, growth targets and Turkey's production potential in natural-ingredient products. The meeting also addressed opportunities for Turkish brands in the American market for wellness, vitamin, aromatherapy and dietary supplement categories.
Turkish dietary supplements gain ground in global market
The rapidly growing global market for dietary supplements and aromatherapy products presents significant export opportunities for Turkey. With its rich plant diversity, production infrastructure and quality-focused approach, Turkey continues to strengthen its position in global competition in this field with each passing day.
Talya Bitkisel, one of the important representatives of this development, began its US operations with Talya Herbal LLC, established 10 years ago. Today, the company brings its products to consumers across all 50 US states and contributes to raising awareness of Turkish herbal products in international markets.
One of the first Turkish brands to incorporate in the US in its sector, Talya continues to reach health-conscious American consumers with products developed in the wellness and natural living space.
"We represent Turkey's production capacity on a global scale"
Talya Bitkisel Founder M. Halis Ertaş commented on the visit:
"The American market is one of the world's largest and most dynamic markets in the wellness and natural-ingredient products sector. For approximately 10 years now, we have been operating in this market with our US operations, continuing to represent Turkey's production capacity on an international scale.
During this visit, we had the opportunity to evaluate both our sector's development and the export potential of Turkish manufacturers. Turkey has very strong potential in dietary supplements and aromatherapy products. As Talya, we aim to contribute to making this potential more visible on a global scale.
In the coming period, we plan to continue our growth in different markets, particularly in America. We thank our Consul General and Commercial Attaché for their kind visit."
Operating with a product portfolio in vitamins, aromatherapy and dietary supplements, Talya Bitkisel continues to bring Turkey's production capacity in natural-ingredient products to international markets.
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